NEW YORK, Aug. 19, 2019 /PRNewswire/ -- Johnnie Walker
and HBO Licensing & Retail are introducing two new Scotch
Whiskies to the realm in honor of the enduring legacy of the
critically acclaimed HBO® series Game of
Thrones. A continued collaboration with HBO, these limited
edition whisky blends are inspired by the iconic and powerful
houses of Westeros – House Stark and House Targaryen – and are
successors to the White Walker by Johnnie
Walker limited edition blend launched in 2018.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8590851-johnnie-walker-game-of-thrones-a-song-of-ice-a-song-of-fire-whisky/
Whether in conflict or harmony, this is a tale of two great
houses represented by two ancient creatures. One is a house
descended from the First Men. Rulers of the North and builders of
the wall, they thrive in the icy-cold climate of the Direwolf. The
other, a noble family of Valyrian descent and the first royal house
of the Seven Kingdoms. Fire courses through their veins and is made
flesh in the form of their dragons.
From House Stark comes A Song of Ice, from House
Targaryen A Song of Fire. Together, the two whiskies
celebrate the dynamic relationship between the houses, represented
by their house sigils – the Direwolf and the Dragon – which
fiercely adorn each bottle. As another nod to the complicated
interactions between the two great houses in the show's storyline,
Johnnie Walker's iconic Striding Man
uncharacteristically faces backwards on
the A Song of Fire bottle, revealing a
face-off with the Striding Man on the A Song of
Ice bottle when paired side-by-side.
"Johnnie Walker and Game of
Thrones are an epic pairing. There is as much for people to
discover and explore within the world of whisky as there is within
the world of the show," said Sophie
Kelly, Senior Vice President, Whiskies Diageo North America.
"Johnnie Walker A Song of Ice and A Song of
Fire perfectly capture the essence of House Stark and
House Targaryen, from the bottle designs to the unique Scotch
whiskies within. Each new blend brings to life a different profile
of flavors – one crisp and clean, the other rich and spicy. We hope
people enjoy trying both while reliving the series with
friends."
Johnnie Walker A Song of
Ice features single malts from Clynelish, one of Scotland's most northern distilleries, and
exudes a crisp, clean taste like the unforgiving force of ice that
shapes mountains and stops rivers. The new blend has an ABV of
40.2% and the bottle design evokes an icy setting with frosted blue
and gray colors inspired by the North, known for its cold winters
and frozen landscapes. Johnnie
Walker A Song of Fire is rich and spicy, boasting
flavors of subtle smoke from the peated malts of the Caol Ila
distillery with an ABV of 40.8%. Inspired by the dragons of House
Targaryen, feared for their fire breathing, the bottle design
evokes a fiery setting with deep-red colors.
"We were very proud to partner with Johnnie Walker again to bring more whiskies to
the realm. The Game of Thrones audience continues to both engage
with the culture fostered around the series and look for the
special collectibles that let it live on. After seeing the
excitement there was for White Walker by Johnnie Walker, we are thrilled to celebrate the
end of an epic tale by offering more quality whisky for fans of the
show and whisky enthusiasts to collect and enjoy," said
Jeff Peters, Vice President,
Licensing & Retail at HBO.
Johnnie Walker A Song of
Ice and Johnnie Walker A Song
of Fire will both be available nationwide this August 2019 and globally starting October 2019 wherever fine spirits are sold until
supplies last with an SRP of $36 per bottle for 750ml.
For more information on Johnnie
Walker A Song of Ice and Johnnie Walker A Song of Fire, please
visit www.johnniewalker.com and follow @JohnnieWalkerUS on Facebook
and Twitter and @JohnnieWalker on Instagram.
US PR CONTACTS:
Hunter
Stephanie Rufo
srufo@hunterpr.com
212-679-6600
HBO
Emily Weichert
emily.weichert@hbo.com
212-512.7238
About Johnnie
Walker
Johnnie Walker
is the world's number one Scotch Whisky brand, enjoyed by people in
over 180 countries around the world. Since the time of its founder,
John Walker, those who blend its
whiskies have pursued flavour and quality above else.
Six generations of skilled Master Blenders have pioneered and
crafted bold new flavours that have transformed a small Scottish
grocery store business, founded in 1820, into an international
whisky business selling stylish, authentic, and iconic blends.
Today's range of award-winning whiskies includes Johnnie Walker
Red Label, Black Label, Double Black, Green Label, Gold Label
Reserve, Aged 18 Years and Blue Label. Together they account for
nearly 19 million cases sold annually (IWSR, 2018), making
Johnnie Walker the most popular
Scotch Whisky brand in the world.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
About HBO Licensing & Retail
HBO Licensing
& Retail, a division of Home Box Office, Inc., partners
with best-in-class licensees around the world to
give HBO's global audience new and exciting ways to engage with
their favorite shows. The division leverages
iconic, award-winning HBO programs such as Game of
Thrones, VEEP, Sex and the City, Silicon Valley, Insecure, The
Sopranos, Big Little Lies, True Blood and more to
create officially licensed consumer products, innovative
merchandise programs, retail activations and live immersive
experiences. HBO Licensing & Retail works across a
broad range of product categories, including collectibles,
apparel, publishing, live branded
experiences, digital gaming, fashion and beauty
collaborations, luxury accessories,
and beyond. Officially licensed HBO merchandise can
be purchased in retail stores around the world, online in
the US at http://store.hbo.com.
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SOURCE Diageo North America