D4T4 Solutions PLC Celebrus Delivers Self-Service Solution for GDPR
February 07 2018 - 4:00AM
RNS Non-Regulatory
TIDMD4T4
D4T4 Solutions PLC
07 February 2018
PRESS RELEASE
Celebrus Delivers Self-Service Solution to Meet
Key GDPR Articles
-- First solution in market to fully enable automated data requests from citizens
-- Customer-centric approach overcomes GDPR challenges of:
-- Right of access to data
-- Right to erasure
-- Right to portability of data
-- Enables scalability of requests for digital data records, negates the need for teams of compliance staff
Sunbury-on-Thames, 7(th) February 2018: Celebrus, the leading
real-time enterprise Customer Data Platform (CDP), has become the
first product in the market to enable self-service data requests
from citizens under GDPR (General Data Protection Regulation). With
under four months to go until the EU privacy law becomes
enforceable, Celebrus offers a rapid compliance solution to
businesses facing the challenge of scaling to meet the demand for
citizen data requests. With fears that companies will be inundated
with large volumes of digital data enquiries after this year's May
25(th) deadline, the Celebrus solution offers enterprise-scale
automation to deliver a fully-compliant, self-service product that
can be rapidly deployed on-premise or in the cloud.
The Celebrus CDP creates first party real-time customer profiles
at scale by capturing and delivering data about individuals'
behaviours and experiences across digital channels. This capability
ensures that businesses can have absolute confidence in the
quality, accuracy and compliance of their customer data and allows
them to use it as the foundation for harmonising that data across
their customer applications.
Moreover, digital customer data can be accessed immediately by
citizens as well as being made available in a useful, readable
format for portability between service providers in line with
Articles 12 and 20 of the General Data Protection Regulation. This
capability also meets the need for right to erasure (Article 17,
the so called "right to be forgotten") and means that organisations
can meet their GDPR obligations without creating costly teams of
employees dedicated to servicing citizen data requests.
Peter Kear, Chief Executive Officer at D4t4 Solutions commented:
"Celebrus is first-to-market with a scalable, automated solution
for digital data requests under GDPR. The only way for businesses
to protect themselves from the risk of drowning under a wave of
requests is to automate the process; Celebrus enables exactly this,
opening the way for a rapid path to compliance as the May deadline
draws closer."
The GDPR-compliant release of Celebrus is available now and can
be installed for clients in a matter of weeks. As well as enabling
compliance, Celebrus also empowers clients to embark on programmes
that deepen customer engagement in areas like personalisation,
remarketing and digital journey-mapping.
To see a working demo of how Celebrus manages citizen
permissions in real-time, visit
https://www.celebrus.com/gdpr-implied-consent/.
Ends
About Celebrus
Celebrus (www.celebrus.com), the Customer Data Platform from
D4t4 Solutions Plc, enables enterprises to become data-driven in
today's "age of the customer." The Celebrus real-time CDP creates
compliant first party customer data and profiles at scale by
capturing, transforming and delivering data about individuals'
behaviours and experiences across digital channels and beyond.
Customers use Celebrus data to underpin their digital
transformation, develop deep customer insight and power systems of
engagement that deliver outstanding business results.
D4t4 Solutions (www.d4t4solutions.com) is ALL ABOUT THE DATA,
providing comprehensive products and services that drive value from
clients' data assets. D4t4 Solutions was established in 1985 and is
listed on the London Stock Exchange (stock code: D4T4).
Media Contacts
Peter Kear
D4t4 Solutions Plc
Tel: +44 (0)1932 893333
E-mail: peter.kear@d4t4solutions.com
David Hetling
D4t4 Solutions Plc
Tel: +44 (0)1932 893386
E-mail: david.hetling@d4t4solutions.com
This information is provided by RNS
The company news service from the London Stock Exchange
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