RNS Number:3628Y
Capital Radio PLC
06 May 2004
PRESS RELEASE
6 May, 2004
Capital toasts Breakfast success with more listeners across London portfolio
* 95.8 Capital FM London's #1 commercial station; 2.34 million listeners
* 95.8 Capital FM London's #1 Breakfast Show; 1.38 million listeners
* Capital Radio London's #1 commercial radio group; 3.23 million listeners
* Capital Radio London's #1 commercial radio group at breakfast
Chris Tarrant hands over the 95.8 Capital FM breakfast show to Johnny Vaughan
with 133,000 extra listeners. London's leading breakfast show now has 1,38
million listeners, widening the gap with its nearest commercial competitor to
545,000 and share has risen from 8.9 to 10%. Across the day, 95.8 Capital FM
continues to see increases with more listeners to the midmorning, afternoon and
drivetime shows. Programming improvements to the station are delivering results
with reach increasing by 37,000 to 2.34 million. Hours are up by 475,000 to
17.83 million and share has risen to 7.9%.
Elsewhere in London, Xfm's breakfast show reached an all time high of 297,000
with 40,000 extra listeners tuning in to Christian O'Connell. Capital Gold's
Mick Brown has added 38,000 listeners to his breakfast show with listeners now
totalling 477,000. The Group's newest acquisition, Choice FM, increased
breakfast reach to 152,000 with 18,000 extra listeners.
Total Capital UK listeners up to 8.12 million
- more listeners listening longer
In Birmingham, BRMB has claimed leadership over its nearest commercial rival
within its TSA , with reach increasing to 592,000. Reach for Capital Gold
Birmingham has also increased by 3,000 more listeners in the quarter and
listening hours have grown by 31%.
In South Wales, Red Dragon FM has achieved its highest ever audience figures
reaching 330,000 listeners with a 15.8% share of listening hours. Its lead over
the nearest commercial competitor is now 97,000.
The Century FM Network has a record 1.9 million listeners and record share of
7.6%. Century 100-102 becomes the North East's biggest station reaching more
listeners than any other in the region.
David Mansfield, Capital Radio plc Chief Executive commented: "Today's results
mark a new beginning for 95.8 Capital FM with increases not just at Breakfast
but importantly across the day. I am delighted with the performance of our other
London stations showing the real value of our portfolio. It's also great news
outside London with our ambitious plans for more listeners listening longer
delivering over 8 million listeners nationally."
ENDS
*Data is strictly embargoed until 11:00am
Notes:
1. All figures refer to adults 15+.
2. The Capital FM Network comprises of 95.8 Capital FM (London), BRMB
(Birmingham), Red Dragon FM (South Wales), Southern FM (Sussex), Power FM
(Hampshire), Beat 106 (Glasgow), FOX FM (Oxford), Invicta FM (Kent).
3. The Century FM Network comprises 105.4 Century FM (North West England)
106 Century FM (East Midlands), 100-102 Century FM (North East England), and
Ocean FM (Hampshire).
4. Capital Gold Network comprises stations in London, Kent, Manchester,
Sussex, Hampshire, South Wales and Birmingham.
5. RAJAR (Radio Joint Audience Research Ltd) manages the UK's agreed system
of radio audience measurement. It is jointly owned by the CRCA (Commercial Radio
Companies Association) and by the BBC.
6. Reach refers to the average number of weekly listeners in thousands and
as a percentage of the adult population of the station's broadcast area.
7. Share refers to the percentage of total listening time accounted for by
a station within in its own broadcast area within an average week.
8. Total Capital UK refers to all listening to Capital Radio stations
across the UK (analogue and digital).
Enquiries:
Capital Radio plc
David Mansfield 020 7766 6240
Jane Wilson 020 7766 6863
Finsbury Group
James Leviton 020 7251 3801
RAJAR - SUMMARY OF CAPITAL STATIONS/BRANDS
Total Capital Radio Group UK* RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 1 Wave 2 Wave 3 Wave 4 Wave 1
2003 2003 2003 2003 2004
Total Hours na na 7,741 7,902 8,124
% Reach na na 71,741 73,419 75,348
* Data includes national figures
Total Capital Radio Group RAJAR RAJAR RAJAR RAJAR RAJAR
(analogue) Wave 1 Wave 2 Wave 3 Wave 4 Wave 1
2003 2003 2003 2003 2004
Weekly Reach 7,738 7,600 7,610 7,507 7,719
% Reach 27 27 27 27 27
Total Hours 73,891 70,870 71,097 70,918 72,920
Market Share 11.9 11.8 11.8 11.5 11.8
Commercial Share 23.9 23.9 23.4 22.8 23.5
Capital FM Network RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 1 Wave 2 Wave 3 Wave 4 Wave 1
2003 2003 2003 2003 2004
Weekly Reach 5,103 5090 5,002 4,792 4,845
% Reach 27 27 26 25 26
Total Hours 43,844 42,282 41,485 40,973 41,939
Market Share 10.4 10.3 10.2 9.8 9.9
Commercial share 20.3 20.3 19.6 19.1 19.4
Capital Gold Network RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 1 Wave 2 Wave 3 Wave 4 Wave 1
2003 2003 2003 2003 2004
Weekly Reach 1,595 1,503 1,454 1,414 1,322
% Reach 9 8 8 8 7
Total Hours 10,609 10,157 9,925 9,604 8,188
Market Share 2.6 2.6 2.5 2.4 2.0
Commercial share 5.3 5.2 5.0 4.8 4.0
Century FM Network RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 1 Wave 2 Wave 3 Wave 4 Wave 1
2003 2003 2003 2003 2004
Weekly Reach 1,835 1,809 1,843 1,850 1,894
% Reach 18 18 18 18 19
Total Hours 15,704 15,638 16,123 16,371 16,615
Market Share 7.1 7.3 7.4 7.4 7.6
Commercial share 15.4 16.1 15.8 15.6 16.2
Capital Radio London* RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 1 Wave 2 Wave 3 Wave 4 Wave 1
2003 2003 2003 2003 2004
Weekly Reach 3,059 3,175 3,013 2,999 3,225
% Reach 29 31 29 29 31
Total Hours 28,162 27,116 25,380 25,405 29,265
Market Share 12.7 12.6 11.4 11.4 13.0
Commercial share 24.4 22.7 20.8 21.5 23.3
* Choice FM included in Wave 1, 2004 figures
95.8 Capital FM RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 1 Wave 2 Wave 3 Wave 4 Wave 1
2003 2003 2003 2003 2004
Weekly Reach 2,413 2,624 2,269 2,304 2,341
% Reach 23 25 22 22 23
Total Hours 17,967 18,991 15,613 17,352 17,827
Market Share 8.1 8.9 7.0 7.8 7.9
Commercial share 15.5 15.9 12.8 14.7 14.2
Capital Gold London RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 1 Wave 2 Wave 3 Wave 4 Wave 1
2003 2003 2003 2003 2004
Weekly Reach 1,037 1,077 1,017 1,016 893
% Reach 10 10 10 10 9
Total Hours 6,328 5,789 5,084 4,733 4,928
Market Share 2.9 2.7 2.3 2.1 2.2
Commercial share 5.5 4.8 4.2 4.0 3.9
104.9 Xfm London RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 1 Wave 2 Wave 3 Wave 4 Wave 1
2003 2003 2003 2003 2004
Weekly Reach 442 437 502 514 559
% Reach 4 4 5 5 5
Total Hours 3,868 2,336 4,684 3,320 4,133
Market Share 1.7 1.1 2.1 1.5 1.8
Commercial share 3.3 2.0 3.8 2.8 3.3
Choice FM RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 1 Wave 2 Wave 3 Wave 4 Wave 1
2003 2003 2003 2003 2004
Weekly Reach 253 326 415 306 254
% Reach 4 6 7 5 4
Total Hours 1,578 2,440 3,142 2,830 2,376
Market Share 1.3 2.1 2.5 2.3 2.0
Commercial share 2.4 3.5 4.2 3.9 3.2
This information is provided by RNS
The company news service from the London Stock Exchange
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