RNS Number:2953P
Bango PLC
26 July 2005

26th JULY 2005

                                   BANGO PLC
                           ("Bango" or "the Company")

                  STRATEGIC PARTNERSHIP WITH CINGULAR WIRELESS

Bango (AIM: BGO), a provider of technology and services that make it easy to
access and pay for content  - such as music, games, wallpapers, videos - through
mobile phones, announces today details of a partnership with Cingular Wireless.


Cingular Wireless is partnering with Bango to enable off-portal mobile internet
services. Cingular subscribers will be able to access the widest choice of
music, games and other mobile content currently available on any US mobile
operator's network.  In addition, the partnership enables thousands of content
providers to market and sell their services directly to users on this network.


Having tested the service through the partnership, Bango has now integrated its
technology with Cingular access and billing.  Now any one of Cingular's 51.6
million subscribers can benefit from single-click "browse and buy" payment for
games, ringtones and other content promoted by content providers around the
world that use the Bango service.


"Cingular is pioneering the open mobile content model in the US," said Anil
Malhotra, Vice President of Alliances at Bango.  "This agreement gives their
customers massively increased choice by enabling content providers to market
mobile services easily and directly to consumers."


For further information, please contact:


Bango plc                        ICIS Limited

Tel.       +44 (0)1223 472777    Tel.       +44 (0)20 7651 8688, +44 (0)7769 937626
Ray Anderson, CEO                Tom Moriarty
Peter Saxton, CFO                Archie Berens


About Bango


Bango has developed and deployed an open, global, infrastructure platform that
enables content providers to market, sell and deliver their products and
services directly to mobile phone users on all mobile networks using the mobile
Internet. This "direct-to-consumer" approach operates alongside the mobile
operator's mobile content portals. Leading mobile operators including Vodafone,
Orange, Telefonica and O2 work with Bango to accelerate the growth of their
direct-to-consumer business.


The Bango platform has given cell phone subscribers in Europe and around the
world greater access to third-party content.  During the month of May, Bango
enabled more than 5.3 million accesses to content from more than 240 content
providers through 120 different carriers around the world.


Leading content brands are now adopting the Bango Service to engage with all of
their existing and potential mobile customers directly - irrespective of mobile
operator. For further information, go to www.bango.com.


About Cingular Wireless


Cingular Wireless is the largest mobile network operator in the United States,
serving 51.6 million customers. Cingular, a joint venture between SBC
Communications Inc. (NYSE: SBC) and BellSouth Corporation (NYSE: BLS), has the
largest digital voice and data network in the nation -- the ALLOVER(SM) network
- and the largest mobile-to-mobile community of any national wireless carrier.
Cingular is the only U.S. wireless carrier to offer Rollover(SM), the wireless
plan that lets customers keep their unused monthly minutes. Details of the
company are available at http://www.cingular.com . Get Cingular Wireless press
releases e-mailed to you automatically. Sign up at http://www.cingular.com/
newsroom .

                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

SALRFMFTMMJTMPA
British Smaller Companie... (LSE:BSC)
Historical Stock Chart
From Jun 2024 to Jul 2024 Click Here for more British Smaller Companie... Charts.
British Smaller Companie... (LSE:BSC)
Historical Stock Chart
From Jul 2023 to Jul 2024 Click Here for more British Smaller Companie... Charts.