Brightside Group PLC Asda Partnership Extended (7435B)

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RNS Number : 7435B

Brightside Group PLC

07 March 2014

Brightside Group plc

("Brightside", "the Group" or "the Company")

Brightside extends Partnership with Asda

Brightside, the specialist insurance broker, today announces that terms have been agreed to extend and expand its existing partnership ("the Partnership") with Asda, the UK's favourite and lowest priced supermarket.

The Partnership, which sees Brightside continuing to provide fully serviced car and commercial vehicle insurance online and through its UK based call centres, is being extended to run for a further 3 years, effective from 01/01/2014.

As part of the agreement, the distribution channels will be expanded to include a direct channel that is expected to generate 400,000 direct quotes through the Asda Money website in each year of the partnership.

Paul Williams CEO of Brightside commented: "We are delighted to be extending and growing this Partnership, the expansion of the business model represents an escalation of the brand loyalty benefits."

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Brightside Group plc

   Paul Williams (Chief Executive Officer)                           +44 (0)1454 63 4194 
   Paul Chase-Gardener (Finance Director)                         +44 (0)1454 63 4194

Cenkos Securities plc (Nominated Advisor and Joint Corporate Broker)

   Bobbie Hilliam / Harry Pardoe                                             +44 (0)20 7397 8900

finnCap (Joint Corporate Broker)

   Stuart Andrews / Simon Johnson                                        +44 (0)20 7220 0500

Yellow Jersey PR Limited (Financial PR & IR)

Dominic Barretto +44 (0)776 853 7739

Anna Legge +44 (0)774 778 8221

Notes to Editors

Brightside Group plc, (AIM:BRT) is an insurance broking and financial services group, with a history of rapid growth. The Group specialises in delivering market-leading insurance solutions to individuals and businesses, and is focused on customer service and operational excellence, adding value for policy holders and business partners alike across all classes of insurance.

Brightside and its associated businesses distribute insurance products online and through UK-based call centres. The Group's insurance activities are complemented by its financial services businesses.

For further information see - www.brightsidegroup.co.uk

This information is provided by RNS

The company news service from the London Stock Exchange

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