TIDMTSI
RNS Number : 3416L
Two Shields Investments PLC
05 September 2019
5 September 2019
Two Shields Investments plc
("TSI", or the "Company")
BrandShield and WeShop
Exclusive Global Partnership Agreement
Two Shields Investments plc, the AIM quoted investment company
with a strategy to build a high quality portfolio of investments in
fast growing and scalable digital and technology enabled
businesses, is pleased to provide an update to shareholders on its
investee company WeShop Limited ("WeShop"), following receipt of a
shareholder update on an exclusive global partnership agreement
with BrandShield Limited ("BrandShield").
TSI owns 6.7% of the issued share capital in WeShop and 11.34%
of the issued share capital in BrandShield. TSI has also has
invested a further $300,000 in BrandShield by way of a convertible
loan.
A summary of the update from WeShop is set out below:
Summary
WeShop is pleased to announce an exclusive global partnership
agreement with BrandShield Limited, one of the world's leading
brand protection and online threat hunting companies.
Exclusive Partnership
The partnership is focussed on the co-development of a global
product, merchant and user verification proposition for social
commerce. This will protect users from fraudulent online merchants,
counterfeit product and fake user accounts and will also protect
brands from counterfeiting and trademark infringement. WeShop
intends to integrate the verification proposition into its B2C and
B2B offering across over 100m products in the UK alone within
various marketplaces, further enhancing its credentials as one of
the world's most powerful social commerce platforms.
Background to BrandShield
-- BrandShield provides a global solution from brand protection
to online threat hunting, by detecting online threats and taking
them down.
-- BrandShield has developed the most advanced AI and big-data
based technology that monitors the web for counterfeits, fraud,
social phishing, executive impersonation and brand abuse, and
automatically analyzes the potential threats based on content,
web-metrics and many other data points of the different items.
-- BrandShield analyses over 20 million online items (including
websites, marketplaces listings, social media users and posts,
mobile apps and paid ads) every day to detect potential
counterfeits, phishing, fraud, impersonation and other types of
brand abuse.
-- BrandShield's technology was developed by cyber security and
brand protection experts with experience in the Israeli military in
cyber security, intelligence and information security.
-- BrandShield has a growing international blue-chip client base
including Fortune 500 and FTSE 100 companies. Customers are from a
variety of industries including fashion, pharmaceuticals,
financial, software, sports, entertainment, consumer products,
industrials, online and more.
James Sowerby CEO of WeShop said,: "Social commerce is gaining
momentum as a major channel of distribution for brands and
retailers and as a preferred way of shopping for consumers. Users
are 4 x more likely to buy something when recommended by a friend.
As a result, trust in the merchant and product becomes increasingly
important for brands and consumers alike. At the same time online
fraud, phishing and online counterfeit sales are growing, and are
expanding to almost every industry and companies of all sizes. Both
WeShop and BrandShield are committed to solving this critical
issue."
Key terms of the partnership:
-- WeShop and BrandShield will work together to evaluate how to
most effectively and powerfully utilise BrandShield's technology to
enable the protection of:
-- social commerce users from fraudulent merchants and counterfeit products;
-- brands and retailers from brand abuse and trademark
infringement on social commerce platforms;
-- social commerce users and brands from fake users and accounts.
-- WeShop and BrandShield will initially pilot the technology
across 10 global merchants (including brands, retailers, and
marketplaces) from the WeShop datafeeds with the aim of verifying
the merchant and products.
-- The partnership will be exclusive to WeShop within the global
social commerce market.
Commenting Yoav Keren, CEO of BrandShield
"The partnership between WeShop and BrandShield is targeted to
solve one of the most troubling and fast growing problems in
ecommerce - the ability of users buying on online platforms to be
safe from counterfeits and fraud. While BrandShield is used by
companies worldwide to detect and takedown such activities, retail
customers of those companies have no tools today to be sure they
are buying a genuine product. Our partnership with WeShop is aimed
to provide that safe experience to WeShop users".
Chairman of TSI, Andrew Lawley, said:
"We are very pleased to see key our two key investee companies
signing an exclusive global partnership agreement.
The partnership is focussed on the co-development of a global
product, merchant and user verification proposition for social
commerce, that will protect users from fraudulent online merchants,
counterfeit product and fake user accounts, and that will protect
brands from counterfeiting and trademark infringement.
This global partnership is a significant development for TSI and
demonstrates the new strategy of the Company which sees
considerable value opportunity in focusing on the existing high
growth investments within the portfolio and, as stated previously,
we will seek to increase the Company's exposure in both BrandShield
and WeShop."
This announcement contains inside information for the purposes
of article 7 of the Market Abuse Regulation (eu) 596/2014.
-Ends-
For further information please visit https://twoshields.co.uk/
or contact:
Two Shields Investments
Andrew Lawley plc +44 (0) 20 7236 1177
Spark Advisory Partners
Neil Baldwin / Andrew Limited
Emmott (Nominated Adviser) +44 (0) 20 3368 3554
Turner Pope Investments
(TPI) Ltd
Andy Thacker (Brokers) +44 (0) 20 3621 4120
Notes to Editors:
Two Shields Investments plc (https://twoshields.co.uk), the
AIM-quoted investment company with a strategy to build a portfolio
of high-quality investments in fast growing, scalable digital and
technology enabled businesses, including those in the cyber
security, e-commerce services and consumer sectors. The Company has
appointed an experienced Board of Directors with a proven pedigree
in the origination, acquisition, development & sale of projects
and creating value for shareholders. The investment mandate covers
unquoted and quoted businesses, as well as direct project
investment. Where appropriate the Board will apply its extensive
combined experience to directly support investee businesses achieve
their growth potential.
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END
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