MOLINE, Ill. and LONDON, April 26,
2021 /PRNewswire/ -- Blackbird plc (AIM: BIRD), the
developer and seller of the market-leading cloud native video
editing platform, Blackbird, announced today that Blackbird is
being used by 18 more US TV stations for digital news production
following TownNews' latest deployment. This is the fifth expansion
of Blackbird by TownNews since the partnership began in 2018.
69 US TV stations now use Blackbird remotely and safely to
rapidly access, edit and publish news content fast to social and
web platforms. When paired with TownNews' Field59 VMS, news stories
can be delivered to viewers with unbeatable speed and control using
Blackbird's browser-based, carbon efficient cloud native video
editing platform. US TV stations using Blackbird now span 35
states.
Over 350 local TV stations in the US produce approximately six
hours of news content per day with the industry generating nearly
$31 billion in revenues annually.
With an estimated 43% of US adults sourcing their news from
websites and social media, millions of viewers in the US now
consume content through the Blackbird and TownNews' Field59 VMS
platform.
Derek Gebler, Vice President
of Broadcast and Video for TownNews, said: "Blackbird's
high-quality, frame-accurate cloud editing software gives our
broadcast customers a huge competitive advantage. The growth of the
Blackbird TownNews partnership over the past three years has been
extremely exciting, and we look forward to continuing our mutual
collaboration for a long time to come."
Blackbird CEO, Ian McDonough,
commented: "Congratulations to TownNews on their new station
wins. We are thrilled to expand our services with them to 69 news
stations across 35 states from the 2 we started with back in 2018.
This is an excellent example of the 'Blackbird inside' OEM strategy
working and a superb endorsement of our technology in the
fast-paced environment of news production."
Blackbird drives awareness, monetization and efficiencies for
brands in the sports, news, entertainment and enterprise
sectors. The Company's customers include Tata Communications,
EVS, BT, IMG, Deltatre, Sky News Arabia, A+E Networks, NHL, Eleven
Sports, Riot Games, the U.S Department of State and 69 local US TV
stations with TownNews.
About Blackbird plc
Blackbird plc operates in the fast-growing SaaS and cloud video
market. It has created Blackbird®, the world's most advanced suite
of cloud-native computing applications for video, all underpinned
by its lightning-fast codec. Blackbird plc's patented technology
allows for frame accurate navigation, playback, viewing and editing
in the cloud. Blackbird® enables multiple applications, which are
used by rights holders, broadcasters, sports and news video
specialists, esports, live events and content owners,
post-production houses, other mass market digital video channels
and corporations.
Since it is cloud-native, Blackbird® removes the need for
costly, high end workstations and can be used from almost anywhere
on almost any device. It also allows full visibility on
multi-location digital content, improves time to market for live
content such as video clips and highlights for digital
distribution, and ultimately results in much more effective
monetization.
Blackbird® is a registered trademark of Blackbird plc.
Websites
www.blackbird.video
Social
media
www.linkedin.com/company/blackbird-cloud
www.twitter.com/blackbirdcloud
www.facebook.com/blackbirdplc
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SOURCE Blackbird plc