Breaking News: Zenith Global Values The US Cannabis Drinks Market at $1.4 Billion - Likes HIPH's LAPINA CBD Product
February 28 2019 - 10:10AM
InvestorsHub NewsWire
Breaking
News: New
Report Values The US Cannabis Drinks Market at $1.4 Billion by
2024
New York, NY -- February 28,
2019 -- InvestorsHub NewsWire -- OTCinsider.com News
Commentary
A recent report by Zenith
Global, a
leading global food and drink consulting firm, projects that the US
market for cannabis infused drinks will grow to $1.4 Billion by
2024, an almost fifteen times (15x) increase from 2018 sales of
just $89million. A number of companies in the
public sector have been positioning themselves to take advantage of
this growing marketplace. Here are five companies that
OTCInisider
thinks
has the best
potential to grab significant market share
in this sector
New Age
Beverage (NASDAQ:
NBEV), the US based energy and
natural beverage manufacturer announced in the fall of 2018
that it was
beginning to produce CBD infused beverages. At the end of 2018, NBEV
launched its Noni+Collagen
product, and
announced that within its first two months of sales, generated over
$4 million in revenue in its first two months in initial test
markets. The product was created by the Company's
Morinda
Division and
currently offers the product in 50 ml glass bottle shots,
positioned as a once-daily use, sold in three 10-packs for a 30-day
supply. In addition to this new product, NBEV has announced
in January
an agreement to sell Marley branded
cannabis-infused beverages. The first product of this
partnership, Marley+CBD
Mellow Mood,
will initially be sold
in Colorado,
Oregon, Washington, and Michigan, holds the potential to be one of
the first globally-recognized CBD-infused relaxation drinks in the
U.S. market.
Canopy Growth
Corporation (NYSE:
CGC) a Canadian
grower of
Cannabis, announced in August of 2018 that it has received a $4
billion investment from Constellation Brands
(NYSE:STZ), giving the Company the
ammunition and support to enter into the cannabis infused beverage
space. With cannabis becoming fully legal in Canada since
the announced investment, and more US
states becoming cannabis legal, it is only a matter of time before
the Company begins producing cannabis infused beverages with and
without alcohol. With Constellation's extensive distribution
network, cannabis infused beverages from CGC will be able to scale
quickly, which should lead to a significant increase in revenues
for the company.
Alkaline Water
Company (NASDAQ:
WTER) one largest US
alkaline water
companies, announced that it had launched the first phase of its "A88
Infused Beverage Division" product line, which will encompass
hemp infused
alkaline water products. Alkaline88, WTER's primary alkaline
water brand, is already sold in over
47,500 retail locations nationwide in all 50 states, including 9 of
the top 10 largest retailers in the United States.
The
A88 Infused
Beverage products, which will include "sparkling flavored
hemp infused alkaline water, hemp infused flavored Alkaline88, and
vitamin infused Alkaline88 are expected to become
available for commercial sale in WTER's extensive distribution
network in the coming weeks. With the massive
national footprint from their core
Alkaline88
brand,
the WTER could surely be a first-mover
in the hemp infused beverage race.
American
Premium Water Corporation (OTC:HIPH) the US based manufacturer and
distributer of LALPINA CBD, the first hydro-nano CBD beverage on the market.
HIPH announced back in October of
2018 that it had acquired proprietary formulation
utilizing hydro-nano technology
that
increases
the
bio-availability of CBD and THC in their infused
beverages. HIPH has been able to
effectively market their products at high visibility
events,
which they did recently at the Superbowl,
sponsoring events during the leadup to the big
game. The marketing has paid off,
as HIPH has been steadily adding distribution points over the past
few months. Interestingly enough, HIPH's CEO met with Zenith
Global, the authors of the report, in
London last week,
and Zenith prophetically replied
that "it's a
great product". Its very possible the combination of HIPH's
marketing abilities and Zenith's knowledge of the industry could
propel HIPH to capture significant market share with their
proprietary product.
Puration Inc (OTC:
PURA), is a US based manufacturer
and distributer of cannabis infused water. PURA announced that it
had generated over $1million in sales for 2018. PURA was one of the
first companies to enter the infused beverage space, as it launched
its EverX CBD Sports Water,
back in 2017
during the Arnold Sports Festival. PURA is once again returning to the festival, as
its EVERx CBD Sports Water is
being presented
at the
Arnold Sports Festival for a third consecutive year.
At this year's
event, EVERx will be debuting
a new
formula and
packaging right in the center of the Expo, as a major event
sponsor of
the Jan
Tana's Body Painting Revolution stage. PURA has entered into a
number of other partnerships with food and beverage establishments,
including Illegal Burger. The Company has potential to grow revenue
by leveraging their first to market advantage and relative
expertise of the space.
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