PWLK Powerlock International Corporation (CE)

Powerlock International Corp. (Pink Sheets: PWLK) has begun airing its 30-second advertisements featuring the legendary star of A&E network's hit series, Duane Chapman, otherwise known as Dog The Bounty Hunter. 'Dog' is pitchman for two of Powerlock International Corp.'s products: Power Lock and Wheel Safe. The advertisements will create national and Southern California regional exposure for the products and will be aired over 2,900 times with at least 700 airings in the top 50 markets. Cable networks that will air the piece include: Fox News, CNN, CNBC, Bloomberg, Court TV, HLN, MSNBC, The Weather Channel, ESPN News, and the TV Guide Channel. The product line will begin its roll out in the Southern California-based AAMCO stores and soon will be sold nationwide through a three-year structured deal to implement the product line into the automotive centers independently owned and operated nationwide by members of the National AAMCO Dealers Association. The product line is slated to extend into the New York-based AAMCO stores by the end of 2007. Rick Fass, president of Powerlock, stated, "We are reaching our demographic consumer with a bang. We're hitting them with the Dog, who will definitely grab their attention, and we're showing them a product that is so far superior to anything on the marketplace." Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the company's reports and registration statements filed with the Securities and Exchange Commission.