LAS VEGAS, March 13, 2015 /PRNewswire/ -- Pure
Hospitality Solutions, Inc., (OTC: PNOW) announced today, that the
Company is integrating a unique photo sharing component into the
Oveedia booking platform – anticipated to boost initial valuations
of the Central America-Caribbean OTA, by several million dollars
upon launch; just one of the two planned components expected to
increase travel/visitor engagement time and efficiently optimize
data sources that none of the 'Big Four' [Expedia, Priceline,
Orbitz, Travelocity] currently leverage.
"Traffic, traffic, traffic! The photo share component that
Oveedia will incorporate is called 'Spotting,' and companies like
Demand Media have paid millions of dollars to acquire these types
of platforms because it's all about traffic," stated Melvin Pereira, President and CEO of Pure
Hospitality Solutions. "We intend to integrate a 'Hotel Spotting'
platform into the Oveedia OTA; building a database of professional
grade pictures of hotels, captured by 'Spotting' enthusiasts,
largely for the benefit and enjoyment of travelers. Fundamentally
however, this move is to greatly increase the appeal and value
proposition of the Oveedia online hospitality booking
platform."
"The Big Year" revealed the great lengths a photo enthusiast
will go to, in order to capture pictures of birds. Sites like Bird
Watching Daily give them all the more reason to do so. However,
travel spotting (planes and trains) sites, such as Airliners.net,
have not only produced high yielding acquisitions, but have also
established a very useful platform, where related info/service
providers can source key data for other valuable purposes – such as
flight patterns, seating charts, etc.; information otherwise too
costly to independently procure.
PURE plans to integrate its picture share platform for one
primary reason… to brightly differentiate Oveedia from all other
OTA's, further positioning it for acquisition.
Mr. Pereira continued, "By giving photography enthusiasts the
capability to upload pictures of the hotels they are staying at,
affords Oveedia the ability to display higher quality pictures;
photos these individuals love to take. This will provide us with
additional detailed data, at a very minimal cost to procure. It
will also position our on-ground sales team, to more efficiently
create package offerings for prospective member hotels;
accelerating Oveedia's growth. The best part is, our photo share
will provide an additional revenue source for both PURE and the
photographer, while offering an interactive social media platform
for travelers/visitors to enjoy."
U.S. Online Travel is beginning to become a rough environment.
The Big Four have even begun to cannibalize one another for U.S.
survival; particularly as Google aggressively encroaches the space.
In contrast, Latin American online travel sales are beginning to
outpace the U.S. According to Barclays Capital,
Latin America will lead all world
regions in online travel sales growth. With opportunities opening
up in Cuba to boot – almost
monthly, Central American online travel needs will soon become a
pressing matter for any major OTA player, from any part of the
World.
PURE isn't simply looking to be a convenient 'pick up' for the
Expedia types, but rather a 'must have' by all, because of "our
uniqueness and on-ground position," continued Pereira.
Pereira concluded, "Airliners.net sold for millions of dollars.
Oveedia will be one of the first OTA's to incorporate this
strategy. We already possess the photo spotting technology and
expect to roll it out with this year's launch of Oveedia.
Shareholders should expect big things to happen at PURE! Big
things. Bigger valuations."
About Pure Hospitality Solutions, Inc.
PURE provides proprietary technology, marketing solutions and
branding services to hotel operators and condominium owners. The
Company's vision is to build competitive operations in the areas of
(i) online marketing and hotel internet booking engine services,
(ii) hotel branding and, (iii) own, operate and in some instances
develop, boutique hotels under the new, "by PURE" brand.
PR Links:
PURE Website: http://www.purenow.solutions/
PURE PNOW Ticker Info:
www.purenow.solutions/pure-investors-relations/
PURE Oveedia Marketing Package:
http://www.purenow.solutions/oveedia-marketing-package/
PURE Oveedia Access: http://www.oveedia.com/
PURE Tripadvisor Central America Analysis:
http://www.purenow.solutions/wp-content/uploads/2015/01/Tripadvisor.jpg
Demand Media: http://www.demandmedia.com/
THE BIG YEAR:
https://www.youtube.com/channel/UC5iHxZ9mNITFnpi9cjssGww
Airliners.net: http://www.airliners.net/
PURE Press – New Online Hotel Booking Engine Oveedia:
http://www.purenow.solutions/oveedia/
PURE Press – New Online Hotel Booking Engine:
http://www.purenow.solutions/new-online-hotel-booking-engine/
Related Links:
Pure Hospitality Solutions, Inc. Pinterest:
http://www.pinterest.com/purehss/
Pure Hospitality Solutions, Inc. Facebook:
https://www.facebook.com/PUREnow
Pure Hospitality Solutions, Inc.Twitter:
https://twitter.com/purehss
Pure Hospitality Solutions, Inc.Google +:
https://plus.google.com/+PurenowSolutionsplus/
Pure Hospitality Solutions, Inc LinkedIn:
https://www.linkedin.com/company/pure-hospitality-solution
Safe Harbor Statements in this news release that are not
historical facts, including statements about plans and expectations
regarding products and opportunities, demand and acceptance of new
or existing products, capital resources and future financial
results are forward-looking. Forward-looking statements involve
risks and uncertainties which may cause the Company's actual
results in future periods to differ materially from those
expressed. These uncertainties and risks include changing consumer
preferences, lack of success of new products, loss of the Company's
customers, competition and other factors discussed from time to
time in the Company's filings with the Securities and Exchange
Commission.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/pures-photo-share-to-boost-oveedia-valuations-300050140.html
SOURCE Pure Hospitality Solutions, Inc.