EQ's Advertising Blitz Experiences Growing Successes
November 04 2009 - 6:00AM
Marketwired
Don't try telling EQ Labs, Inc. (PINKSHEETS: EQLB) (herein referred
to as "the Company") about the complexities of penetrating the
Latino market. A recent news article stated: "The Latino culture is
so segmented and dynamic that it can befuddle advertisers who are
not intimately familiar with it." If the demand for the EQ Smart
Energy Drink(TM) tablets is an indicator of appreciating the $700
billion Latino market here in the U.S. along with Mexico and
Brazil, the Company seems to have grasped some of the essentials
for success, since its earlier sales projections are being
surpassed. "We attribute this to the comfort levels that exist
through relationships we have worked so hard to establish," stated
Maurice 'Mo' Owens, the CEO of EQ Labs, Inc., the manufacturer of
EQ Smart Energy Drink(TM). "Our decision to undertake a marketing
initiative with a Latino focus is paying dividends that exceed our
expectations throughout the U.S. West Coast. It has become
necessary for us to produce additional inventory to support this
growing demand, particularly our individual tablets in the three
new flavors. Our advertising blitz has increased branding
recognition in major Latino-owned convenience store chains, in
addition to neighborhood chain stores like Speedy Mart, City Stop,
participating 7 Elevens here in the Las Vegas Valley, and numerous
other convenience store along the entire West Coast. We believe
this strategy influenced the Mariana's Supermarket chain to agree
to stock the product just earlier this week. With multilingual
radio and television commercials in English, Spanish, and
Portuguese geared towards our target audiences, the word is getting
out that EQ supports its merchants and distributors. This has
increased income opportunities for all stakeholders in our
products' commercial success," Owens went on to say.
About EQ Labs, Inc.: EQ Labs Smart Energy Drink(TM) is an
effervescent tablet that provides instant energy in any beverage.
Consisting of a blend of essential vitamins, Gingko Biloba, and
less caffeine than a cup of coffee, EQ keeps you going any time --
day or night. One tablet of EQ Smart Energy Drink™ is the
equivalent of one can of any competing energy drink on the market,
yet it's more economically efficient and convenient for consumers
to use than most energy drink products in the marketplace.
For more information about EQ Labs, visit: www.drinkeq.com.
Forward-Looking Statements: This press release contains
forward-looking statements that reflect the Company's current
expectation regarding future events. Actual events could differ
materially and substantially from those projected herein and depend
on a number of factors. Certain statements in this release, and
other written or oral statements made by EQ Labs, Inc. are
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934. You should not place undue reliance on forward-looking
statements since they involve known and unknown risks,
uncertainties and other factors which are, in some cases, beyond
the Company's control and which could, and likely will, materially
affect actual results, levels of activity, performance or
achievements. The Company assumes no obligation to publicly update
or revise these forward-looking statements for any reason, or to
update the reasons actual results could differ materially from
those anticipated in these forward-looking statements, even if new
information becomes available in the future.
Contact: Maurice "Mo" Owens CEO EQ Labs, Inc. 702-445-7762
mo@drinkeq.com or Bob Fain COO bob@drinkeq.com www.drinkeq.com
www.myspace.com/eq4u
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