VANCOUVER, BC, April 22, 2021 /CNW/ - RYU Apparel Inc.
(TSXV: RYU) (OTCQB: RYPPF) (FWB: RYAA) ("RYU" or the
"Company"), creator of award-winning urban athletic apparel,
is pleased to share its latest inspirational video staring the
voice of legendary actor Christopher
Walken. The video features the iconic "Lion Speech"
from the groundbreaking 2002 independent film Pool Hall
Junkies, that went viral during the 2016 NBA Playoffs as a
Lebron James and Cleveland Cavaliers
hype video, which fueled, arguably, the greatest comeback in NBA
history over the Golden State Warriors. The speech went viral
again, on January 4, 2020, as
Tom Brady prepared to play his last
game as a New England Patriot having cut HIS hype video to this now
iconic speech (Brady's "Lion Speech" video was seen by more than
nine million people in less than five days on Twitter alone).
Now, in partnership with Branded Entertainment Inc.
(BEI), and in anticipation of episode 4 of "The Count", a new
streaming series produced by BEI showcasing a modern day retelling
of the classic story of The Count of Monte
Cristo and which insiders say may feature a guest appearance
from Mr. Walken. RYU intends to release the speech as its own
motivational message of Respect. The company will use the video on
the Shopify (TSX: SHOP) site, across social media and advertising
platforms, including Facebook (NASDAQ: FB), as well as with
influencers and marketing partnerships.
In conjunction with the video release, RYU will be giving
customers a chance to give the gift of respect by gifting one
company's signature RESPECT items and experiences including,
T-Shirt, hats, and celebrity experiences with the Vancouver Canucks
Alumni, NFL Alumni Academy and even as a guest appearance on The
Count. Further details for this unique campaign will be available
shortly.
To view lion speech:
https://ryu.ca/pages/ryu-lion-speech
RYU CEO Cesare Fazari, who will
make a guest appearance in Episode 4 playing himself as the CEO of
RYU, said, "This is a very exciting marketing opportunity for RYU.
This speech gave me chills the first time I heard it and even
though we all come from different backgrounds and live different
lives, I hope it will help lift up our customers as they move
through their daily lives – especially during this challenging time
in our world!"
"We're all very excited!," says Academy Award winner and BEI CEO
Jonathan Sanger (The Elephant Man,
Vanilla Sky, Mission Impossible 2). "We feel as though this is a
time when people need inspiration the most, and what could be more
inspiring than Christopher Walken's
iconic "Lion Speech"? It has become the most quoted inspirational
speech of this generation."
The Count originally aired a sneak preview of its first three
episodes on FITE TV on November 28 in
connection with the Mike Tyson/Roy Jones
Jr. fight. BEI will announce when episode 4 is available for
streaming.
To view the trailer: https://thecount.beivip.us/
About RYU Apparel
RYU Apparel (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA), or Respect
Your Universe, is an award winning urban athletic apparel and
accessories brand engineered for the fitness, performance and
lifestyle of the athletic man and woman. Designed without
compromise for fit, comfort, and durability, RYU exists to
facilitate optimal human performance. For more information, please
visit the RYU website at: http://ryu.com
About BEI
Branded Entertainment Inc. is an innovative branding and
production company founded by Academy Award winning Producer
Jonathan Sanger, whose unique approach to film and television
production incorporates BEI's product and brand partners directly
into the story-telling process of the films and television shows
they produce. (Successful examples of this are Avion Tequila in
HBO's hit series Entourage and BMW in Sanger's Mission
Impossible)
In addition to product and brand integration, BEI is leading the
charge toward the decentralization of the distribution of content,
allowing multiple platforms the ability to distribute BEI content
directly to their massive built in user bases.
Forward Looking Statements Disclaimer
Neither the TSX Venture Exchange Inc. nor its Regulation
Service Provider (as that term is defined in the policies of the
TSX Venture Exchange Inc.) accepts responsibility for the adequacy
or accuracy of this press release.
This news release contains forward-looking information that
involves various risks and uncertainties regarding future events.
Such forward-looking information can include without limitation
statements based on current expectations involving a number of
risks and uncertainties and are not guarantees of future
performance of RYU, BEI or "The Count"; Such statements as
regarding the development and implementation of product placement
in the series, celebrity product seeding, viewership or the
increase of RYU's visibility to investor, viewers or customers.
There are numerous risks and uncertainties that could cause actual
results and RYU's plans and objectives to differ materially from
those expressed in the forward-looking information, including those
arising from the COVID-19 pandemic or otherwise, and which may
result in the inability to develop and/or implement a comprehensive
investor relations strategy and/or enhancement of RYU awareness
with the investment community, including any capital market
strategy, the investor relations providers failing to deploy their
best-in-class platforms or to otherwise communicate any compelling
value proposition of RYU, the failure of the campaign to highlight
renewal of the RYU brand and subsequent successes under the its
CEO, the possibility that RYU does not achieve positive cash flow
operations. Except as required by law, RYU does not intend to
update these forward-looking statements.
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SOURCE RYU Apparel Inc.