Agreement pairs innovative Edison brand with
unique, proprietary
delivery mechanism for discerning & sophisticated
consumers
MONCTON, NB, June 18, 2019 /CNW Telbec/ - As the legalization
of adult use recreational cannabis continues to transform the
cannabis landscape in Canada and
around the world, Organigram Holdings Inc. (TSXV: OGI) (NASDAQ:
OGI), the parent company of Organigram Inc. (the "Company" or
"Organigram"), a leading licensed producer of cannabis, is pleased
to announce it has signed an exclusive agreement with Feather
Company Ltd. ("Feather"), a cannabis innovator and lifestyle
brand committed to the production of premium-quality products that
enhance the cannabis experience for customers. The disposable
vaporizer pen and 5/10 thread cartridges for targeted adult-use
customer segments will be available following legalization of this
product category currently scheduled to come into effect as of
October 2019.
Organigram, through the Edison Cannabis Co. brand, has an
exclusive license to Feather's proprietary vaporizer pen technology
and form factor. The relationship will also allow Organigram
to represent Feather across Canada
from a commercial perspective. This agreement reflects both
companies' commitment to transformative thinking and unique
customer experiences.
"A successful recreational cannabis market requires that
licensed producers and their partners continually reimagine the
cannabis experience," says Ray
Gracewood, Senior Vice President, Marketing and
Communications, Organigram. "It is critical for Organigram to find
unique ways to offer customers the kind of value that will help
differentiate our brands. The future is in providing unique
opportunities for customers to explore the product."
Feather's technology and hardware offers Organigram's Edison
brand a unique, proprietary delivery mechanism for discerning and
sophisticated consumers and will compliment the companies recently
announced partnership with PAX, a leader in closed-loop vaporizable
technology offered through the PAX Era product line.
"We are thrilled to be working with Organigram", says
Patrick Lehoux, CEO, Feather. "As
patients, enthusiasts and advocates for the cannabis community, we
are committed to applying our diverse skills to produce the best
experience for consumers. Our partnership with Organigram opens new
and exciting opportunities for us to do just that. We believe in
the Edison brand and Organigram's best-in-class facility ensures
that we are partnered with a team committed to producing a
consistent, premium product."
"Organigram has been proud to offer our customers high quality
products they can depend on," says Gracewood. "Next, we want them
to also depend on our ability to surprise and delight them with new
thinking and novel products and technology."
Organigram has secured cannabis distribution arrangements across
Canada, in all ten provinces. The
Company plans to approach all ten provinces with Feather's
disposable and cartridge-based units.
About Organigram Holdings Inc.
Organigram Holdings Inc. is a NASDAQ Global Select and TSX
Venture Exchange listed company whose wholly owned subsidiary,
Organigram Inc., is a licensed producer of cannabis and
cannabis-derived products in Canada.
Organigram is focused on producing high quality, indoor-grown
cannabis for patients and adult recreational consumers in
Canada, as well as developing
international business partnerships to extend the company's global
footprint. Organigram has also developed a portfolio of legal adult
use recreational cannabis brands including The Edison Cannabis
Company, Ankr Organics, Trailer Park Buds and
Trailblazer. Organigram's primary facility is located
in Moncton, New Brunswick and
the Company is regulated by the Cannabis Act and
the Cannabis Regulations (Canada).
About Feather Company Ltd.
Feather Company Ltd. is a lifestyle design brand. We believe
that good design combined with quality cannabis makes for great
intuitive experiences. Our mission is simple, we make great
products that elevate the everyday, one person and one moment at a
time. With offices in Toronto,
Sudbury and Ottawa, our multidisciplinary teams include
brand, product design, research & development and
marketing.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
This news release contains forward-looking information. Often,
but not always, forward-looking information can be identified by
the use of words such as "plans", "expects", "estimates",
"intends", "anticipates", "believes" or variations of such words
and phrases or state that certain actions, events, or results
"may", "could", "would", "might" or "will" be taken, occur or be
achieved. Forward-looking information involves known and unknown
risks, uncertainties and other factors that may cause actual
results, events, performance or achievements of Organigram to
differ materially from current expectations or future results,
performance or achievements expressed or implied by the
forward-looking information contained in this news release.
Examples of such statements include statements with respect to the
ability to distribute Feather pens through the various Provinces
and the timing of legalization of same. Risks, uncertainties and
other factors involved with forward-looking information could cause
actual events, results, performance, prospects and opportunities to
differ materially from those expressed or implied by such
forward-looking information, including risks as disclosed in the
Company's most recent annual information form and other Company's
documents filed from time to time on SEDAR
(see www.sedar.com). Readers are cautioned not to place undue
reliance on these forward-looking statements, which speak only as
of the date of this press release. Although the Company believes
that the assumptions and factors used in preparing the
forward-looking information in this news release are reasonable,
undue reliance should not be placed on such information and no
assurance can be given that such events will occur in the disclosed
time frames or at all. The forward-looking information included in
this news release are made as of the date of this news release and
the Company disclaims any intention or obligation, except to the
extent required by law, to update or revise any forward-looking
information, whether as a result of new information,
future events or otherwise. We seek safe harbor.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/organigram-becomes-exclusive-canadian-supplier-of-feather-companys-design-patented-vaporizer-hardware-and-technology-300869866.html
SOURCE OrganiGram