Canadian sprint star to serve as Vancouver
based TUT Fitness' flagship ambassador
VANCOUVER, BC, Nov. 22,
2022 /CNW/ - TUT Fitness Group Inc. (TSXV: GYM) (OTC:
GYMFF) (Frankfurt: 7PG) ("TUT"), a leader and provider of
high-performance and affordable micro gyms, announced that on
November 22nd 2022 it
signed its first major global ambassador agreement with Canadian
sprinter, Andre De Grasse. The
reigning Olympic champion in the men's 200m who anchored Canada's 4x100m team to a World Championship
title earlier this year has medaled in each and every Olympic and
World Championship final he's contested since 2015. De Grasse is
incorporating the TUT Trainer™ 2.0 and TUT Rower™ 2.0, into his
training regime in preparation for the 2024 Paris Olympics and will
reinforce the company's mission to make functional fitness training
available for everyone.
"The compact size, performance and versatility of the TUT
Trainer is impressive," explained De Grasse. "I have never been a
big fan of free weights so this allows me to get a lot of work done
efficiently, from explosive movements to general strength and
conditioning in less than 2 square feet of space. The first thing I
noticed was how smooth the machine felt through the complete range
of motion. The other thing I like is the TUT Trainer's portability
and its light weight. I can take it anywhere, and the setup is
quick and easy. The ability to do everything I do in the gym but in
my hotel room when I am on the road; it's a game changer! The TUT
Rower is challenging when I load it up with resistance.
My Mom also recently started
training with the TUT Trainer. I am happy she's using it because
building muscle is very important, not just to boost performance
but to prevent injury and eventual muscle loss as we age. I am
looking forward to working with the TUT team, to make functional
fitness training more convenient and affordable for everyone."
"We found the perfect brand ambassador in Andre," explained TUT
Fitness CEO Rob Smith. "Andre's
slight but powerful stature mirrors the design of our high
performance and affordable micro gym products. The marketing
campaign creative, and our partnership with Andre, including
the content he will share through his social channels, will inspire
anyone that is passionate about their fitness and elite athletes
alike, to incorporate TUT products into their training. Andre's
product feedback was instrumental in the development of the TUT
Infinite 8™, a set of 8 foundational strength, power and movement
exercises that are transferable to any sport."
Andre De Grasse's agent,
Brian Levine, who facilitated the
partnership commented: "We frequently get approached by companies
that claim to have the latest and greatest training products and
are looking for an endorsement from one of our clients. However,
99% of those conversations don't go anywhere. Obviously TUT is the
exception. Rob and the leadership team he's assembled is top notch
and they have a true point of difference in the marketplace. I am a
big fan of supporting Canadian brands and admire TUT's commitment
to making fitness training more affordable and accessible".
CLICK HERE TO LEARN MORE ABOUT THE TUT INFINITE 8
For distribution, sales and partnership inquiries please contact
us at info@tutfitnessgroup.com
If you are a fitness professional click here to learn more
about TUT Fitness Athlete Affiliate Program:
https://tutfitnessgroup.com/affiliate-program/
TUT TRAINER™ PRODUCT SPECS:
- High performance micro gym (11.6 lbs./5kg)
- Quick & easy set up 15 minutes
- No power required
- Footprint (<2 sq. ft.)
- Portability - Train Anywhere
- Complements any gym setting (commercial /at home)
- Resistance load up to 200 lbs (90 kg)
- Less than ½ the price of leading home gym brands
- TUT Training App* (300 + exercises & OnDemand Workout
Classes) 1
ABOUT TUT FITNESS GROUP:
TUT Fitness is a Vancouver-based designer and Canadian
manufacturer of high-performance and affordable fitness products,
targeting the US$15.13B global home
fitness equipment market, which is expected to hit $21.84B USD by 2026. 2
TUT's industry-first patented resistance band technology
(stackable TUT Plates™) is the backbone of the TUT Trainer™ micro
gym; a high performance and convenient alternative to bulky
exercise machines and free weights. Weighing only 11.6 lbs. the TUT
Trainer™ differs from traditional machines by allowing progressive
resistance to be added to any rep or movement. Using just 36 ounces
of calibrated resistance bands, and able to generate up to 200 lbs.
of resistance the user experiences constant and incremental Time
Under Tension (TUT) throughout the complete range of motion, and
assistance with form. The patented resistance band technology and
unique gym design ensures maximum full body muscle recruitment, and
multiplanar movement, without added pressure to joints or tendons.
The TUT Trainer™ replicates everything you can do in the gym with
more 300 exercises delivering all-in-one functional strength,
prehab/rehab and cardio training in less 2 square feet of space.
Leveraging TUT's resistance band technology the complementary TUT
Rower™ is great for demanding cardio yoga and Pilates style
resistance training , and weighs only 21 lbs., rounding out the
perfect all-in-one multi purpose gym and cardio solution.
About Andre De Grasse and the Andre De Grasse Family
Foundation
With six Olympic medals, Andre De
Grasse is the most decorated male Olympian in Canadian
history. Andre captured medals in all three sprint events at both
the 2016 Rio Olympics and again five years later at the Tokyo
Olympics. He's the reigning Olympic Champion in the 200m and has captured a total of five medals at
the World Championships including gold, anchoring the Canadian
men's 4x100m relay team to victory at the 2022 World Championships.
Off the track, Andre is a proud father raising three children with
his partner Nia Ali, an American
Olympic and World Championship medalist hurdler. In addition to his
responsibility as a family man, Andre seeks to inspire and empower
youth as an author of children's books of the Andre De Grasse
Family Foundation, which helps young people reach their own unique
potential by providing them with the same kind of opportunities
that made Andre a champion in sport and in life. Charitable
partners include: Kids Help Phone, Athletics Canada, Wood Green
Community Services and the SickKids Caribbean Initiative.
Andre De Grasse is represented
by Envision Sports & Entertainment who facilitated
the partnership with TUT Fitness Group.
For further information:
robs@tutfitnessgroup.com
Rob Smith
CEO, TUT Fitness Group Inc.
1-800-674-5641
Brian Levine
brian@envisionse.com
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
Forward-Looking
Statements
Certain statements in this release are forward-looking
statements or information, which include the preferred affiliate
sales program, TUT Fitness Group licensing its technology,
expectations, and outcomes from the TUT Fitness Group's patented
technology, the expected benefits and outcomes from the partnership
with Andre De Grasse and Envision
S&E and the anticipated payments to them, development of
technologies, the Company's mission and goals, the benefits and
expectations from the patents and overall IP portfolio, customer
demand for TUT Fitness Group's products, increase in distribution
and sales, global expansion, the updates to TUT products, future
plans, regulatory approvals and other matters. Forward-looking
statements consist of statements that are not purely historical,
including any statements regarding beliefs, plans, expectations or
intentions regarding the future. Such information can generally be
identified by the use of forwarding-looking wording such as "may",
"expect", "estimate", "anticipate", "intend", "believe" and
"continue" or the negative thereof or similar variations. The
reader is cautioned that assumptions used in the preparation of any
forward-looking information may prove to be incorrect. Events or
circumstances may cause actual results to differ materially from
those predicted, as a result of numerous known and unknown risks,
uncertainties, and other factors, many of which are beyond the
control of the Company, including but not limited to, business,
economic and capital market conditions, the ability to manage
operating expenses, security threats, and dependence on key
personnel and including those other risks filed under the Company's
profile on SEDAR at www.sedar.com. Such statements and information
are based on numerous assumptions regarding present and future
business strategies and the environment in which the Company will
operate in the future, including the demand for its products,
anticipated costs, and the ability to achieve goals. Factors that
could cause the actual results to differ materially from those in
forward-looking statements include, failure to obtain regulatory
approval, the continued availability of capital and financing,
equipment and technology failures, litigation, increase in
operating costs, lack of demand for the Company's products and
services, the impact of COVID-19 or other viruses and diseases on
the Company's ability to operate, competition, failure of
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rate fluctuations, government regulations, loss of key employees
and consultants, and general economic, market or business
conditions. Forward-looking statements contained in this news
release are expressly qualified by this cautionary statement. The
reader is cautioned not to place undue reliance on any
forward-looking information.
The forward-looking statements contained in this news release
are made as of the date of this news release. Except as required by
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to update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise.
Additionally, the Company undertakes no obligation to comment on
the expectations of, or statements made by, third parties in
respect of the matters discussed above.
1 Integrates
with Apple Watch/HealthKit, Fitbit, Garmin, Withings, My Fitness
Pal.
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2 Source:
Research and Markets (July 14, 2022)
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https://www.globenewswire.com/news-release/2022/07/14/2479503/28124/en/Home-Fitness-Equipment-Global-Market-to-Grow-to-21-84-Billion-by-2026.html
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SOURCE TUT Fitness Group Limited