The Flowr Corporation’s BC Pink Kush Wins Top Indica at Inaugural Kind Magazine Awards
December 18 2020 - 6:00AM
The Flowr Corporation (TSX.V: FLWR; OTC: FLWPF)
(“
Flowr” or the “
Company”) is
pleased to announce its BC Pink Kush was awarded the Top Indica
Dried Flower in Canada. Chosen by over 150 retail budtenders from
across the country, the awards were organized by kind Magazine,
Canada’s pre-eminent premium cannabis lifestyle magazine.
Budtenders voted on the best Canadian cannabis companies and
products of the year across 22 categories and thousands of
products.
“A recognition of this magnitude by budtenders
across the country validates our strategy of becoming one of the
leading companies in the premium segment of the cannabis market in
Canada,” commented Vinay Tolia, Chief Executive Officer of Flowr.
“Budtenders play a critical role in educating consumers about
cannabis brands and products. We could not be more pleased to be
viewed as having the best product in the marketplace by this key
group of cannabis connoisseurs who act as Flowr brand advocates on
our behalf.”
Josh Nagel, Chief Executive Officer of kind
Magazine, shared his congratulations with the team at Flowr,
“Congrats to the whole Flowr team on their kind award for 'Best
Indica, Dried Flower' in Canada in 2020. There are a handful of
LP’s that are so widely regarded by budtenders for quality and
consistency and Flowr is clearly at the top of that list.” He
continued, “Aside from their weed, there is a group of really
really good, kind people behind the brand. Can’t wait to follow
their success in 2021.”
This award comes after BC Pink Kush was a top 10
selling SKU in the dried flower category and the #1 selling SKU in
the premium dried flower category through Q3 2020 in Ontario
(1). Flowr believes a key differentiating factor with respect
to its focus on growing quality cannabis is how its facility was
designed to not use irradiation in its production process.
Flowr’s BC Pink Kush has not been irradiated in approximately 2
years. Moreover, the Company believes narrow THC bands
provide consumers with the consistency they expect from quality
products and BC Pink Kush’s THC range has been 20-25% consistently
over the same time frame. The aggregate list of winners is
available in kind Magazine’s December 2020 publication which has an
estimated circulation of 1.2 million readers.
In 2021, the Company will be implementing
innovative new glass jars for its dried flower products. Flowr
believes this packaging enhancement will build on its positioning
within the premium segment of the market. The Company is also
excited about upcoming new high THC cultivar launches in 2021 the
first of which is expected to be BC Black Cherry which will
initially be available in the market in pre-roll formats beginning
in January 2021 with 3.5g jars to follow shortly thereafter.
(1) Source Hifyre data
About The Flowr Corporation
The Flowr Corporation is a Toronto-headquartered
cannabis company with operations in Canada, Europe, and
Australia. Its Canadian operating campus, located in Kelowna,
BC, includes a purpose-built, GMP-designed indoor cultivation
facility; an outdoor and greenhouse cultivation site; and a
state-of-the-art R&D facility. From this campus, Flowr
produces recreational and medicinal products.
Internationally, Flowr intends to service the global medical
cannabis market through its subsidiary Holigen, which has a license
for cannabis cultivation in Portugal and operates GMP licensed
facilities in both Portugal and Australia.
Flowr aims to support improving outcomes through
responsible cannabis use and, as an established expert in cannabis
cultivation, strives to be the brand of choice for consumers and
patients seeking the highest-quality craftsmanship and product
consistency across a portfolio of differentiated cannabis
products.
For more information, please visit flowrcorp.com
or follow Flowr on Twitter: @FlowrCanada and LinkedIn: The Flowr
Corporation.
On behalf of The Flowr Corporation:Vinay
ToliaCEO and Director
CONTACT INFORMATION:
INVESTORS & MEDIA:Thierry ElmalehHead of Capital
Markets(877) 356-9726 ext.
1528thierry@flowr.caForward-Looking Information and
Statements
This press release contains “forward-looking
information” within the meaning of Canadian securities laws, which
may include but is not limited to statements made concerning: the
implementation of innovative new glass jars for the Company’s dried
flower products, and the impact thereof on Flowr’s product
positioning; and high THC cultivar launches and the timing and
formats thereof. Often, but not always, forward-looking information
can be identified by the use of words such as “plans”, “is
expected”, “expects”, “scheduled”, “intends”, “contemplates”,
“anticipates”, “believes”, “proposes” or variations (including
negative and grammatical variations) of such words and phrases, or
state that certain actions, events or results “may”, “could”,
“would”, “might” or “will” be taken, occur or be achieved. Such
information and statements are based on the current expectations of
Flowr’s management and are based on assumptions and subject to
risks and uncertainties. Although Flowr’s management believes that
the assumptions underlying such information and statements are
reasonable, they may prove to be incorrect. The forward-looking
events and circumstances discussed in this press release may not
occur by certain specified dates or at all and could differ
materially as a result of known and unknown risk factors and
uncertainties affecting Flowr, including risks relating to: general
economic and stock market conditions; adverse industry events; loss
of markets; future legislative and regulatory developments in
Canada and elsewhere; the cannabis industry in Canada generally;
the ability of Flowr to implement its business strategies; Flowr’s
inability to produce or sell premium quality cannabis, risks and
uncertainties detailed from time to time in Flowr’s filings with
the Canadian Securities Administrators; the Company’s inability to
raise capital or have the liquidity to operate or advance its
strategic initiatives and many other factors beyond the control of
Flowr.
Although Flowr has attempted to identify
important factors that could cause actual actions, events or
results to differ materially from those described in
forward-looking information or statements, there may be other
factors that cause actions, events or results to differ from those
anticipated, estimated or intended. No forward-looking information
or statement can be guaranteed. Except as required by applicable
securities laws, forward-looking information and statements speak
only as of the date on which they are made and Flowr undertakes no
obligation to publicly update or revise any forward-looking
information or statements, whether as a result of new information,
future events or otherwise. When considering such forward-looking
information and statements, readers should keep in mind the risk
factors and other cautionary statements in Flowr’s Annual
Information Form dated April 29, 2020 (the “AIF”) and filed with
the applicable securities regulatory authorities in Canada. The
risk factors and other factors noted in the AIF could cause actual
events or results to differ materially from those described in any
forward-looking information or statements.
Neither TSX Venture Exchange nor its Regulation
Services Provider (as that term is defined in policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/92acb3e4-071b-40dc-b6f0-01b27be5366f
https://www.globenewswire.com/NewsRoom/AttachmentNg/faaee091-e350-4935-8f57-1d463f200ec9
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