TotalSocial® Now Includes First-of-its-Kind Advanced
Analytics for Predicting Brand Equity, Full Reddit Content for
Brands and YouTube Video Shares, while Increasing Versatility of
Diagnostic Analysis to Guide Better Marketing ROI for
Brands
NEW BRUNSWICK, N.J. and
MONTREAL, Nov. 5, 2018 /CNW/ -- Engagement Labs Inc.
(TSX VENTURE: EL) (OTCQB: ELBSF) today announced a major
development in its TotalSocial® platform with the release of
Version 3.2 which enables marketers to predict movements in their
brand equity metrics months in advance, taking advantage of the
predictive power of consumer conversations on long term brand
equity. This is a first-of-its-kind capability that quantifies the
relationship of conversations, both offline and online, with
long-term business results and provides strategic guidance on how
to drive performance improvement.
"We have already proven the unique ability of our TotalSocial
data platform to predict sales trends up to eight weeks in advance.
Now we can go further to give marketers a tool to help them build
long-term brand value through social performance," said
Ed Keller, CEO of Engagement Labs.
"Half of the business impact comes from offline conversations, and
half from social media. This combination, which Engagement Labs
uniquely measures, is central to our unique selling
proposition."
In addition to predicting brand equity, TotalSocial has expanded
media coverage by including all consumer brand conversations that
occur on the Reddit platform, and adding YouTube video shares to
its brand sharing metric. Reddit is a platform that attracted 44
million mentions of leading US brands in the first half of 2018,
adding substantially to the scope of online conversation coverage
in the US.
The TotalSocial product has four online and four offline social
metrics, including online and offline "brand sharing" associated
with the frequency with which a brand's marketing content is talked
about face-to-face or shared online. With the addition of YouTube
video shares, brands will be able to monitor their performance
relative to competitors in producing online video content that
consumers want to share with each other. In the first half of 2018,
consumers shared videos from leading US brands 15 million
times.
Besides the US, Engagement Labs presently monitors conversations
about client brands in 10 other countries where Reddit and YouTube
data are available.
Engagement Labs also enhanced the power of time series analysis
in its Diagnostics module by increasing the speed with which
analysts can pinpoint the causes of recent changes in TotalSocial
performance. If a brand sees a major uptick in conversation in Q2
2018 versus a year earlier, the tools will identify which
demographic groups, social media platforms, and traditional media
channels that are responsible for the improvement.
"The new version of TotalSocial delivers on our promise to
continually improve the marketers' ability to raise their revenues
by tapping the power of social influence. No other data source
provides such a comprehensive system for leveraging the entire
social ecosystem," Mr. Keller said.
In May 2018, the company announced
new artificial intelligence (AI) and machine learning tools to
enable clients to more quickly and accurately plan growth
strategies based on unique social data and analytics. This release
extends those capabilities further.
The TotalSocial platform continues to lead the market, adding AI
and machine learning to an impressive list of firsts—including
being the first and only platform to combine online and offline
data, and the first and only with predictive analytics. The
TotalSocial platform was awarded the "Best Practitioner Paper of
2017" by the Advertising Research Foundation and was lauded for its
innovation regarding its approach towards data and analytics in the
social ecosystem.
About Engagement Labs
Engagement Labs (TSXV: EL)
(OTCQB: ELBSF) is an industry-leading data and analytics firm that
provides social intelligence for Fortune 500 brands and companies.
The Company's TotalSocial® platform focuses on the entire social
ecosystem by combining powerful online (social media) and offline
(word of mouth) data with predictive analytics. Engagement Labs has
a proprietary ten-year database of unique brand, industry and
competitive intelligence, matched with its cutting-edge predictive
analytics that use machine learning and artificial intelligence to
reveal the social metrics that increase marketing ROI and top line
revenue for its diverse group of clients.
To learn more
visit www.engagementlabs.com / www.totalsocial.com.
About TotalSocial®
TotalSocial®
is a premier data and analytics platform that provides brands with
unique insights, improved marketing ROI and strategies to grow
revenue. Fueled by actionable online and offline data, TotalSocial
is the only platform that encompasses and listens to the entire
social ecosystem. TotalSocial offers unique, proprietary data about
brands, its industry and competitors. With cutting-edge
diagnostics, patent-pending predictive analytics and machine
learning, TotalSocial identifies business opportunities and
provides recommendations and a roadmap to grow revenue and achieve
business and marketing goals.
Disclaimer in regard to Forward-looking
Statements
Certain statements included herein constitute
"forward-looking statements" within the meaning of applicable
securities laws. Forward-looking statements are necessarily based
upon a number of estimates and assumptions that, while considered
reasonable by management at this time, are inherently subject to
significant business, economic and competitive uncertainties and
contingencies. Investors are cautioned not to put undue reliance on
forward-looking statements. Except as required by law, Engagement
Labs does not intend, and undertakes no obligation, to update any
forward-looking statements to reflect, in particular, new
information or future events.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
For media inquiries please contact:
Vanessa Lontoc, Marketing Director /
Ed Keller, CEO
Engagement Labs
732-846-6800
vanessa.lontoc@engagementlabs.com /
ed.keller@engagementlabs.com
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SOURCE Engagement Labs