Ivan Boyd, Gene Ridge and Jon Smith Bring Extensive Industry Experience to Advance Company Leadership in Secure Mobile-Healthcare Applications

TORONTO, Sept. 20 /PRNewswire-FirstCall/ - Diversinet Corp. (TSX Venture: DIV, OTCBB: DVNTF) has added three sales executives with deep and diverse healthcare-IT experience as it continues building its position as a leading innovator of secure mobile-healthcare applications.

Ivan Boyd has joined the company as Senior Vice President - Sales for the United States. Gene Ridge and Jon Smith have been appointed Vice Presidents - Sales for the U.S. Boyd and Smith are based in Dallas, while Ridge is based in the Chicago area.

Combined, these executives possess more than 50 years of experience in healthcare IT.

"Ivan, Gene and Jon bring a wealth of successful experience providing diverse information-technology solutions to the breadth of healthcare organizations, including major U.S. payers and providers," said Mark Trigsted, Diversinet's Executive Vice President - Healthcare. "Based on their industry accomplishments and my work with them in previous positions, I'm confident they will contribute significantly to our sales growth."

Boyd, a 20-year industry veteran, was previously Executive Vice President of Business Development with 1-800-DOCTORS, where he played a key role in launching a unique revenue-growth program and physician-referral marketing service for U.S. hospital partners. He also has held senior sales and marketing positions with GTESS Corporation, SOURCECORP, Sunquest Information Systems, ADAC HealthCare Information Systems, Health Systems Group of First Data Corporation, and Digital Equipment Corporation.

Before joining Diversinet, Ridge served healthcare clients as a Managing Partner with Crown Consulting Services. Prior to Crown, he held sales executive positions with Affiliated Computer Services, Concuity (formerly eHealth Contracts), Coastal Emergency Services, and United States Surgical Corporation. He also was President and Founder of MEDGRUP Development Services.

Smith previously was a Regional Manager for McKesson Provider Technologies, responsible for large accounts. Before McKesson, he held senior account-management positions with QuadraMed Corporation, Sysware Healthcare Systems and Lanier Worldwide.

These new Diversinet sales appointments support the company's strategy to focus on meeting the increasing need for connected and secure mobile healthcare-information management. Diversinet is targeting healthcare payers and providers, medical-device manufacturers, systems integrators and related technology companies.

In conjunction with these new appointments, Jay Couse has been appointed to the new position of Senior Vice President - Business Development. Couse, who has served Diversinet as Senior Vice President - Sales for the U.S., has been instrumental in developing the company's MobiSecure(R) Health solution and establishing strategic relationships for Diversinet. In his new role, he will focus on developing strategic marketing and sales opportunities.

About Diversinet

Diversinet Corp. (TSX Venture: DIV, OTCBB: DVNTF) provides the healthcare industry with proven, reliable technology for mobile applications that securely connect people with their healthcare information, payers and providers - anyway, anytime and anywhere. Diversinet's MobiSecure(R) platform helps payers and providers meet rapidly growing needs for safe, convenient, on-the-go storage and sharing of personal health data. Connect with Diversinet Corp. at www.diversinet.com. Healthcare. Connected and Protected.

The Private Securities Litigation Reform Act of 1995 and Canadian securities laws provide a "safe harbour" for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by the company) contains statements that are forward-looking, such as statements relating to the success of current product offerings. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ materially from those expressed in any forward-looking statements made by or on behalf of the company. For a description of additional risks and uncertainties, please refer to the company's filings with the Securities and Exchange Commission available at www.sec.gov and Canadian securities regulatory authorities available at www.sedar.com.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

MobiSecure is a registered trademark of Diversinet Corp.

SOURCE Diversinet Corp.

Copyright . 20 PR Newswire

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