Advanced Primary Minerals Corporation (the "Corporation" or "APM") (TSX
VENTURE:APD) is pleased to announce the appointment of Michael J. Brezina as
Director of Marketing and Technical Support. Mike, a Ceramic Engineer, brings to
APM over 30 years experience including 17 years in a senior management role with
the largest global sanitary ware manufacturer. During the past 13 years he held
senior level marketing and technical service roles with a major, diversified
industrial minerals processor serving over 20 markets including all sectors of
the ceramics industry, a major focus of APM. Mike will initially be focusing on
the replacement of imported European primary kaolin products by North American
manufacturers within the ceramics industry with APM's new line of comparable
quality primary kaolin products that also offers them elimination of foreign
exchange risk and logistical savings. Mike will be instrumental in the
Corporation's efforts to develop an expanded line of primary kaolin products
that will target the paper, paint, catalyst, coatings and other specialty
applications.


APM also announced the closing of its agreement (the "Agreement") with C&C
Mining and Land Company ("C&C") whereby in consideration of US$40,000 and
200,000 shares of the Corporation, the Corporation (formerly Beta Minerals Inc.)
was released from all of its obligations in connection with a purchase option
and exploration right agreement (the "Original Agreement") entered into on
August 26, 2003 between Beta Minerals Inc. and C&C. The Original Agreement
related to certain mineral claims covering property located in the Delamar
Mining District of Southeast Nevada, USA. Pursuant to applicable securities laws
in Canada, the shares of the Corporation issued in connection with the Agreement
are subject to a hold until May 27, 2010, which is four months plus one day from
the date of issue.  Details of the Agreement were previously announced on
December 21, 2009.


About APM

APM, through its wholly owned subsidiary, Advanced Primary Minerals USA Corp.
(formerly Erdene Materials Corp.), operates a newly constructed kaolin
processing plant in Dearing, Georgia and has been active in Georgia and South
Carolina for over 10 years exploring for, evaluating, extensively testing and
securing high quality primary kaolin resources. APM has also operated an
industrial minerals laboratory in Eatonton, Georgia since 1998. The Corporation
is targeting value added products that benefit from the unique attributes of its
high quality, primary kaolin resource. Target markets include ceramics, paint
and coatings, catalysts and other specialty industrial applications. APM has
17,009,626 shares issued and outstanding and a fully diluted share position of
17,466,765.


Forward Looking Statements

Certain information regarding APM contained herein may constitute
forward-looking statements within the meaning of applicable securities laws.
Forward-looking statements may include estimates, plans, expectations, opinions,
forecasts, projections, guidance or other statements that are not statements of
fact. Although APM believes that the expectations reflected in such
forward-looking statements are reasonable, it can give no assurance that such
expectations will prove to have been correct. APM cautions that actual
performance will be affected by a number of factors, many of which are beyond
APM's control, and that future events and results may vary substantially from
what APM currently foresees. All forward-looking statements are qualified in
their entirety by the above cautionary statements and are made as at the date of
this news release. APM does not undertake any obligation to revise or update any
forward-looking statements as a result of new information, future events or
otherwise after the date hereof, except as required by securities laws.


For additional information visit APM's website at www.advminerals.com or contact
the company via email at info@advminerals.com or sales@advminerals.com


Neither TSX Venture Exchange nor its Regulation Services Provider (as that term
is defined in the policies of the TSX Venture Exchange) accepts responsibility
for the adequacy or accuracy of this release.
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