WELLESLEY, Mass., Dec. 14,
2022 /PRNewswire/ -- Sun Life U.S. has received the
Delta Award for innovation in client experience solutions from
Alida, a client experience
software company. Sun Life is being recognized for its two ongoing
client engagement and research programs, Broker Voices and
Employer Voices. These online communities of brokers and
employers provide direct, immediate feedback on a range of topics
from product development to digital capabilities.
"We put client experience at the center of everything we do,"
said Ed Milano, vice president of
Marketing and client experience officer, Sun Life U.S. "Leveraging
feedback from our employer and broker clients helps us confidently
build and launch products and services that we know will address
their needs."
Through surveys and open-ended questions, Sun Life's survey
analysts are able to get in-depth responses from the Voices
communities, providing immediate, valuable insights that inform
actions and ensure Sun Life is prioritizing client perspectives and
needs.
"Sun Life's commitment to customer centricity has helped them
create intuitive product roadmaps, prepare for changing market
trends and accelerated the adoption of their digital transformation
initiatives," said Ross Wainwright,
CEO of Alida. "Sun Life is a true
leader in their industry and we are proud to feature the company as
an Alida Delta Award winner."
Launched in 2015, the Voices platform resonates with the
employer and broker communities, who have given satisfaction scores
consistently in the 90% – 100% range – well above Alida's 76% benchmark. Comments from community
members have underscored the enthusiasm for the programs:
"I enjoy seeing the new products and being allowed to share
feedback. Sun Life is the only company I can think of which allows
this type of interaction. I like it a lot!" – Broker from
New York
"I appreciate that Sun Life listens to those of us who are
'in the trenches.' I feel they listen and take to heart what we are
saying and try to create ways to make our lives easier." – Employer
from Iowa
With studies conducted approximately every two weeks, Broker
Voices and Employer Voices communities have hundreds of
dedicated members. Their feedback not only supports the development
of products and services, but also helps Sun Life create
educational resources and communications that address shared
concerns and frequently asked questions.
"It is important for us to directly engage our broker and
employer partners," said Lydia
Frangos, senior client insights analyst at Sun Life U.S.
"Their time is limited so it's important they see immediate value
in participating in these communities. The two Voices
programs allow us to hear from them regularly and incorporate their
feedback into the decisions we make."
If you are a broker or employer and would like to join Sun
Life's Voices communities, please visit our Employer
Voices and Broker Voices landing pages.
About Sun Life
Sun Life is a leading
international financial services organization providing asset
management, wealth, insurance and health solutions to individual
and institutional Clients. Sun Life has operations in a number of
markets worldwide, including Canada, the United
States, the United Kingdom,
Ireland, Hong Kong, the
Philippines, Japan,
Indonesia, India, China,
Australia, Singapore, Vietnam, Malaysia and Bermuda. As of September 30, 2022, Sun Life had total assets
under management of C$1.27
trillion. For more information, please
visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New
York (NYSE) and Philippine (PSE) stock exchanges under the
ticker symbol SLF.
In the United States, Sun Life
is one of the largest group benefits providers, serving more than
55,000 employers in small, medium and large workplaces across the
country. Sun Life's broad portfolio of insurance products and
services in the U.S. includes disability, absence management, life,
dental, vision, voluntary and medical stop-loss. Sun Life and its
affiliates in asset management businesses in the U.S. employ
approximately 8,000 people. Group insurance policies are issued by
Sun Life Assurance Company of Canada (Wellesley
Hills, Mass.), except in New
York, where policies are issued by Sun Life and Health
Insurance Company (U.S.) (Lansing,
Mich.). For more information, please visit
www.sunlife.com/us.
Media contacts:
Devon
Fernald
Sun Life U.S.
781-800-3609
Devon.Portney.Fernald@sunlife.com
Connect with Sun Life U.S.
https://www.facebook.com/SLFUnitedStates
https://www.linkedin.com/company/sun-life-financial
https://twitter.com/SunLifeUS
View original content to download
multimedia:https://www.prnewswire.com/news-releases/sun-life-receives-delta-award-recognizing-top-tier-client-experience-initiatives-301703225.html
SOURCE Sun Life U.S.