QUEBEC
CITY, Oct. 17, 2022 /CNW Telbec/ - Martin Roy, Chairman of the Board, and
Cynthia Paquet, General Manager of
the Pentathlon Group, are pleased to announce the signing of a
long-term agreement with Sun Life as title partner. As a result,
the popular event will now be called the Sun Life Pentathlon des
neiges.
"We are very proud to be able to associate the name of our event
with that of a prestigious company that has been present in
Quebec for over 150 years. Sun
Life shares similar values with us and will support our
organization in its mission to develop innovative and unifying
sports events that provide participants with emotional and
enriching experiences. We see this partnership as a great mark of
confidence for our organization, which will allow us to consolidate
our foundations as we emerge from the pandemic and approach our
20th anniversary in 2024," says Cynthia
Paquet, General Manager of Groupe Pentathlon.
"Sun Life is proud to join the Pentathlon des neiges, a flagship
event in Quebec City that brings
together winter sports enthusiasts. This partnership is an
excellent example of our commitment to building healthy and
sustainable communities. We strongly encourage the population to
take part in this sporting challenge to push their limits while
enjoying the joys of winter," added Robert
Dumas, President and Chief Executive Officer of Sun Life in
Quebec.
In addition to providing financial support for the Pentathlon
des neiges, Sun Life plans to bring the site to life in a unique
way, to the delight of athletes and visitors alike!
The Sun Life Pentathlon des neiges
returns in its original format in 2023
This new partnership with Sun Life coincides with the return of
the Pentathlon in its original format, after two years marked by
the COVID-19 pandemic. Participants will be able to return to the
big tent, the perfect place to meet up after the competition. The
Sun Life Pentathlon des neiges will take place from February 18 to 26, 2023 on the Plains of Abraham,
in the heart of Quebec City.
Despite pandemic restrictions and a race site without a large
tent, the Pentathlon des neiges registered no less than 4,500
participants in 2022. Without these restrictions, and given the
interest of many to participate again in a major sporting event,
the number of registrations for the 19th edition of the Sun Life
Pentathlon des neiges should be close to that of the best years and
even approach the record of 6,150 participants reached in 2019.
Registration is now
open!
Although the first snowfalls seem to be far away, it is already
time to plan your winter activities by giving yourself a goal, that
of participating in one or more of the pentathlon sports, within
the framework of one of the proposed challenges. The registration
period is now open at preferential rates. Full details are
available on the Sun Life Pentathlon des neiges website.
Sun Life in the
community
Sun Life is committed to building sustainable, healthier
communities for life. Community wellness is an important part of
its sustainability commitment. By actively supporting the
communities in which Sun Life lives and works, the organization can
help build a positive environment for Clients, employees, advisors,
and shareholders. Its philanthropic support focuses on health, with
an emphasis on diabetes awareness, prevention, and care
initiatives. Mental health is also a key priority, with support for
programs and organizations with an emphasis on building resilience
and coping skills.
Sun Life also partners with sports properties in key markets to
further our commitment to healthy and active living. Its employees
and advisors take great pride in volunteering more than 16,000
hours each year and contribute to making life brighter for
individuals and families across Canada.
Learn more about Sun Life in the community.
About the Pentathlon des
neiges
Founded in Lac-Beauport in
2005, the Pentathlon des neiges is presented on the Plains of
Abraham since 2008. Sanctioned by Triathlon Quebec, the Pentathlon
des neiges is unique and is positioned as the largest winter
multisport event in the world. To participate, athletes are called
upon to continuously practice different disciplines - biking,
running, cross-country skiing, skating and snowshoeing - either
solo, in tandem or in team. The Pentathlon des neiges is organized
by the Pentathlon Group, which presents other events, such as the
Quebec Singletrack Experience since 2017.
Media contacts:
Groupe Pentathlon :
Josée Massicotte
joseemassicotte@gmail.com
514 388-0169
Sun Life :
Ariane Richard
ariane.richard@sunlife.com
438 364-6807
SOURCE Pentathlon des neiges