Curated behind-the-scenes content, contesting
and concierge desks improve
fans' concert and festival experiences
TORONTO, May 18, 2017 /CNW/ - From small shows to stadiums
to summer festivals, live music brings us all together. Even if our
playlists or must-see concerts are different, a passion for
exciting musical experiences unites fans across the country. Today,
RBC has joined forces with Live Nation Canada, the largest live
entertainment promoter in the country, to elevate experiences and
surprise fans from coast to coast.
"Music is a universal language that connects people of all ages
and interests," said Mary DePaoli,
executive vice-president and chief marketing officer, RBC. "We are
proud to partner with Live Nation to bring people together and
enhance their live music events by delivering unique experiences
before, during and after a fan sees their favourite artist."
As festival and concert season kicks off, this multi-year
partnership will bring on-site enhancements to major concert venues
and festivals across Canada,
beginning with RBC Echo Beach in Toronto. Fans will have access to a number of
perks that could include:
- Concert essentials such as beach towels, t-shirts, sunglasses,
and mobile charging stations;
- Curated artist and behind-the-scenes content;
- Contesting for chances to win VIP prizes and experiences;
- Music Concierge desks at festivals to give fans information so
they never miss an essential performance.
With over 1,500 concerts every year from coast to coast with
your favourite artists, RBC and Live Nation Canada will be where
music fans are. From major stadiums, local clubs and festival
grounds across the country, RBC clients will be offered unique
access to tickets, offers and other special experiences.
"We are thrilled to partner with such an iconic Canadian brand
like RBC," said John May, President,
Media and Corporate Partnerships, Live Nation Canada. "Live music
is an experience like no other and we are excited to work with RBC
to help bring these experiences to more Canadians."
About RBC
Royal Bank of Canada is Canada's largest bank, and one of the largest
banks in the world, based on market capitalization. We are one of
North America's leading
diversified financial services companies, and provide personal and
commercial banking, wealth management, insurance, investor services
and capital markets products and services on a global basis. We
have over 80,000 full- and part-time employees who serve more than
16 million personal, business, public sector and institutional
clients through offices in Canada,
the U.S. and 35 other countries. For more information, please visit
http://www.rbc.com/.
RBC helps communities prosper, supporting a broad range of
community initiatives through donations, community investments and
employee volunteer activities. For more information please see:
http://www.rbc.com/community-sustainability/.
About Live Nation Entertainment
Live Nation
Entertainment (NYSE: LYV) is the world's leading live
entertainment company comprised of global market leaders:
Ticketmaster, Live Nation Concerts and Live Nation Advertising
& Sponsorship. For additional information,
visit www.livenationentertainment.com.
SOURCE RBC