Roots partners with accomplished entrepreneur
and acclaimed author Emma Knight
to release a limited-edition collaboration collection. Roots will
donate a portion
of proceeds from the Collection to Girls E-Mentorship organization
( "GEM")
TORONTO, March 1, 2021 /CNW/ - Roots ("Roots,"
"Roots Canada" or the "Company") (TSX: ROOT), a premium
outdoor-lifestyle brand, partnered with award-winning entrepreneur,
national best-selling author, wife and mother-of-two, Emma Knight to release Roots x Emma Knight, a limited-edition collaboration
collection in honour of International Women's Day. Roots will
donate a portion of proceeds from the Collection to GEM, a program
developed for girls by girls, to help overcome barriers in the
transition to adulthood.
"I am honoured to work with a brand I so admire on this unique
collection for International Women's Day," said Emma Knight. "In a year when women's
participation in the workforce has slid back significantly, it is
important to remember that lasting change takes intergenerational
effort. GEM supports this effort by building bridges across
generations and reducing barriers to opportunity through
mentorship. I am excited to partner with them on this project and
as a mentor."
The Roots x Emma Knight
collaboration celebrates female strength, empowerment and
leadership and takes a purposeful #ChooseToChallenge approach
towards outdated definitions of femininity. Inspired by Emma's time
working and living in Paris,
France, the Collection features French phrases and their
English translations, showcasing powerful words that are
grammatically feminine, yet are rarely considered synonymous with
femininity. Available at www.roots.com starting March 1, 2021, the Roots x Emma Knight collection includes an organic
cotton tote, a made-in-Canada
t-shirt and a leather wristlet.
"As an iconic Canadian brand and a female-led, publicly-listed
company on the Toronto Stock Exchange, Roots is committed to doing
its part to help narrow the gender equality gap," said Meghan Roach, President and CEO, Roots. "The
development and empowerment of our youth play an important role in
creating the next generation of women leaders. Mentorship and
sponsorship also remain essential to giving young women the tools
and support they need, as they grow in their careers and life.
Through our collaboration with Emma, we are seeking to honour
female strength and perseverance, and I am thrilled to be
supporting GEM with the collection. As a mother of two young girls,
I am also looking forward to being a mentor in the program."
Roots will donate a portion of proceeds from both the Roots x
Emma collection and its March made-in-Canada mask sales to GEM. As an organization
dedicated to creating mentorship opportunities for girls, GEM helps
the next generation of woman leaders develop professional skills,
pursue higher education and build successful career paths. Roots
President and CEO, Meghan Roach, and
collection collaborator, Emma
Knight, are joining the organization as volunteer
mentors.
"We believe that women mentoring girls is essential in fostering
the success of the next-generation and critical to creating gender
equity in Canada," said
Rochelle de Goias-Jackman, GEM
Founder and Co-chair. "We are excited to be working with Roots and
to be welcoming incredibly accomplished and inspiring mentors,
Meghan and Emma, to our program."
Roots is committed to doing the work, taking meaningful action,
and being accountable in all aspects of Diversity, Equality, Equity
and Inclusion ("DEEI"). To read more about Roots initiatives in
support of DEEI, please follow the link.
About Roots
Established in 1973, Roots is a premium outdoor-lifestyle brand.
We unite the best of cabin and city through unmistakable style
built with uncompromising comfort and quality. We offer a broad
range of products designed for life's everyday adventures,
including women's and men's apparel, leather goods, footwear,
accessories, and kids, toddler and baby apparel. Starting from a
little cabin in Algonquin Park,
Canada, Roots has grown to become a global brand. As of
October 31, 2020, we operated 113
corporate-retail stores in Canada,
two corporate-retail stores in the United
States, 116 partner-operated stores in Taiwan, 28 partner-operated stores in
China, two partner-operated stores
in Hong Kong and a global
eCommerce platform, roots.com. Roots Corporation is a Canadian
corporation doing business as "Roots" and "Roots Canada".
About Emma Knight
Emma is a co-founder of Greenhouse, a Toronto-based beverage company whose mission
is to offer widespread, sustainable access to plant-based nutrition
of the highest quality. She is the company's director of brand and
marketing and a co-author of The Greenhouse Cookbook, a national
bestseller. Her second book, How to Eat with One Hand, will be released with Penguin Random
House in April 2021.
Prior to Greenhouse's launch, Emma was based in Paris, where she worked for The New York Times
Company and The World Association of Newspapers and News
Publishers. Emma's writing has appeared in The Globe and Mail, The
New York Times, The Daily Journal and
The Argentina Independent.
About GEM (Girls E-Mentorship)
Founded in 2012, GEM is a mentorship program designed to assist
high school girls in overcoming barriers as they transition into
adulthood. GEM offers a research-based mentorship program for high
school girls facing socioeconomic barriers to build their
professional skills and achieve their academic and career
potential. To learn more and support, visit
girlsementorship.com
Forward-Looking Information
Certain information in this press release contains
forward-looking information. This information is based on
management's reasonable assumptions and beliefs in light of the
information currently available to us and are made as of the date
of this press release. Actual results and the timing of events may
differ materially from those anticipated in the forward-looking
information as a result of various factors. Information regarding
our expectations of future results, performance, achievements,
prospects or opportunities or the markets in which we operate is
forward-looking information. Statements containing forward-looking
information are not facts but instead represent management's
expectations, estimates and projections regarding future events or
circumstances. Many factors could cause our actual results, level
of activity, performance or achievements or future events or
developments to differ materially from those expressed or implied
by the forward-looking statements.
See "Forward-Looking Information" and "Risk Factors" in the
Company's current Annual Information Form for a discussion of the
uncertainties, risks and assumptions associated with these
statements. Readers are urged to consider the uncertainties, risks
and assumptions carefully in evaluating the forward-looking
information and are cautioned not to place undue reliance on such
information. We have no intention and undertake no obligation to
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by applicable securities law
SOURCE Roots Corporation