MONTRÉAL, Sept. 3, 2019 /CNW
Telbec/ - Pierre Karl Péladeau, President and CEO of Quebecor, is
pleased to announce the appointment of Patrick Jutras to the position of Senior
Vice-President and Chief Advertising Officer of Quebecor and TVA
Group. He will oversee the Corporation's Advertising Network and
further expand Quebecor's unique multiplatform advertising
proposition, for the benefit of customers and advertisers.
Patrick Jutras will continue the
transformation of the Corporation's business model as it shifts to
360° multiplatform solutions. In addition to Sales, two new
business units will report to him: the marketing solutions and
content production specialist unit headed by Robert Renaud and the data and digital
performance expertise centre headed by Jean Péladeau.
"Thanks to the unparalleled breadth of our advertising offerings
combined with convergence among our platforms and our digital
strength, Quebecor will continue to stand out as leader for
customers and advertisers," said Pierre Karl Péladeau.
Patrick Jutras' impressive track
record includes nearly 15 years in key roles in developing and
growing cross-platform sales at several Québec media organizations.
Until recently he was Vice-President, Digital Business Development
at Videotron. Patrick Jutras holds a
bachelor's degree in business administration, marketing and
international trade from Université du Québec à Montréal and a
certificate from Harvard Law
School.
About Quebecor
Quebecor, a Canadian leader in
telecommunications, entertainment, news media and culture, is one
of the best-performing integrated communications companies in the
industry. Driven by their determination to deliver the best
possible customer experience, all of Quebecor's subsidiaries and
brands are differentiated by their high-quality, multiplatform,
convergent products and services.
Québec-based Quebecor (TSX: QBR.A, QBR.B) employs more than
10,000 people in Canada.
A family business founded in 1950, Quebecor is strongly
committed to the community. Every year, it actively supports more
than 400 organizations in the vital fields of culture, health,
education, the environment and entrepreneurship.
Visit our website: www.quebecor.com
Follow us on Twitter: twitter.com/Quebecor
SOURCE Quebecor