MONTRÉAL, Aug. 13, 2018 /CNW
Telbec/ - Continuing its drive to enrich its content offerings
across all platforms, Quebecor today announced the acquisition of
Le Guide de l'auto, THE go-to source for automotive
information.
Le Guide de l'auto has been a fixture on Québec's media
and automotive landscape for more than 53 years. It produces a
yearly car guide published by Éditions de l'Homme, a Quebecor
publishing house, and it has also successfully gone digital. Every
month, the guideautoweb.com website and its English-language
counterpart carguideweb.com log 1,500,000 unique visitors
and more than 7 million page views.
"We are confident that incorporating all iterations of this
flagship brand into Quebecor will enable us to propel Le Guide
de l'auto to even greater growth and strengthen our automotive
content on all our platforms," said Mathieu
Turbide, Vice President, Digital Content, of Quebecor.
Jean Lemieux, the architect of
the digital transformation of Le Guide de l'auto along with
Patrick Lauzon, will continue
overseeing the publication, with his team, in his new position as
Director of Automotive Content at Quebecor. Patrick Lauzon is leaving Le Guide de
l'auto but will continue his wide-ranging investments in media
and digital technology.
"Patrick and I are very pleased that Le Guide de l'auto
is being acquired by a local business and will remain
Québec-owned," said Jean Lemieux.
"We know that the many opportunities Quebecor can offer will help
power this distinguished brand's future development."
"By bringing together in a single team experts who are equipped
to address all things car-related, we will be able to go still
further in identifying and leveraging content that is relevant to
our readers and maintain the status of Le Guide de l'auto as
the leading reference source in its field," said Christian Jetté,
President Publishing, Book Group, of Quebecor.
About Quebecor
Quebecor, a Canadian leader in
telecommunications, entertainment, news media and culture, is one
of the best-performing integrated communications companies in the
industry. Driven by their determination to deliver the best
possible customer experience, all of Quebecor's subsidiaries and
brands are differentiated by their high-quality, multiplatform,
convergent products and services.
Quebecor (TSX: QBR.A, QBR.B) is headquartered in Québec and
employs more than 10,000 people in Canada.
A family business founded in 1950, Quebecor is strongly
committed to the community. Every year, it actively supports more
than 400 organizations working in the vital fields of culture,
health, education, the environment and entrepreneurship.
Visit our website: www.quebecor.com
Follow us on Twitter: twitter.com/Quebecor
SOURCE Quebecor