QUÉBEC CITY, April 7, 2016 /CNW
Telbec/ - Quebecor is leveraging Gestev's 25 years of experience in
event organization and powerful brand to establish itself as a
major player in showbiz and entertainment. All shows and events
produced by Quebecor will now bear the Gestev logo.
"For 25 years, Gestev's people have distinguished themselves
through their creativity, energy and innovative spirit," said
Benoit Robert, President of Quebecor
Sports & Entertainment. "Audiences across the land have enjoyed
leading sporting and cultural events successfully organized by
Gestev, such as Red Bull Crashed Ice and, more recently, the Ski
Tour. Having been partners for three years now, it was natural for
Quebecor Sports & Entertainment and Gestev to join forces under
a single brand in order to strengthen their positioning in the
showbiz and entertainment industry."
The Gestev experience
The newly created Gestev
Spectacles division will capitalize on its combination of talent
and know-how to bring the epic, cutting-edge experience that has
been Gestev's hallmark since it began in 1992 to concert-goers and
show audiences across Québec. All shows produced by Quebecor at the
Videotron Centre and other venues will be brought together under
the Gestev banner. Michel Granger,
formerly Vice-President, Creative Content, Quebecor Sports &
Entertainment, will steer the operations of Gestev Spectacles.
Gestev's existing activities in sporting and corporate event
organization and logistics, sponsorship activation, experiential
marketing and site management will remain under the responsibility
of Patrice Drouin, President, and
Chantal Lachance, Vice-President
& Operations Manager of Gestev.
"Gestev is a recognized brand that has proven itself," said
Patrice Drouin and Chantal Lachance. "It is a catalyst of positive
emotions, a seal of quality, a standard-setter that always delivers
a unique experience. The creation of Gestev Spectacles merges
Gestev's immense creative force with Quebecor's convergence
strategy and resources to take a leading role in the showbiz and
entertainment industry."
Mumford and Sons at Baie de Beauport: A Live Nation / Gestev
coproduction
The Mumford and Sons concert on June 11 at the unique Baie de Beauport site will be coproduced by Live
Nation and Gestev. "While the Videotron Centre will be Gestev
Spectacles' nerve centre, its activities will extend to other sites
and other regions of Quebec, including Montréal," said Michel Granger. "We will harness the knowledge,
expertise and creativity of our people and our partners, such as
Live Nation and AEG, to give music-lovers across Québec a taste of
the Gestev experience."
New brand image and redesigned website
Gestev also
unveiled its new brand image today, which reflects its new,
expanded, more diverse offerings. "To launch Gestev Spectacles in
style, we need to give it a strong, original and distinctive brand
image," said Michel Granger. "In the
coming weeks, people will be able to see Gestev's new image come
alive and unfold in various ways in all our communications and the
events we will present at both the Videotron Centre and other
venues."
To visit Gestev's website: www.gestev.com
To view the videos about Gestev : http://ow.ly/10n1Gl
Join the community : #experiencegestev
Facebook : www.facebook.com/GestevEvenements
Twitter : www.twitter/gestevinc
Instagram : www.instagram.com/gestevinc
About Gestev
Gestev is an event developer and
organizer founded in 1992 that has made a name for itself in Québec
and internationally. Over the years, Gestev has consistently raised
the bar for event organization and production. Today, in addition
to producing major events such as Ski Tour Canada, Transat Québec
Saint-Malo, Jamboree and Red Bull
Crashed Ice, Gestev is engaged in experiential marketing and
management of sites such as the Baie de Beauport beach. Gestev Spectacles has added a
new dimension to Gestev's services, giving it a significant
presence in the showbiz and entertainment industry.
About Quebecor Sports & Entertainment
Group
Quebecor's Sports & Entertainment Group produces,
distributes and promotes diverse cultural and entertainment content
featuring Québec and international talent. Sports &
Entertainment Group is a fully integrated suite of companies
dedicated to delivering the best possible customer experience: the
Videotron Centre, Armada de Blainville-Boisbriand, Remparts de Québec and Gestev
offer a wide variety of high-quality, multiplatform, convergent
content, shows and sporting events.
SOURCE Quebecor