Launch of the new Mediasdiversite.ca portal
March 21 2012 - 3:12PM
PR Newswire (Canada)
MONTREAL, March 22, 2012 /CNW Telbec/ - Today marks the launch of
the new Médiasdiversité web portal, designed specifically for
people from ethnocultural and Aboriginal communities in Québec, as
well as persons with disabilities. This shift to the Web is an
extension of the Médiadiversité project (previously Télédiversité),
created in 2005 by Astral Media Inc. and Groupe TVA Inc. , a
subsidiary of Quebecor Media. The new website offers Quebecers
interested in the media industry a wide range of content, including
a virtual job fair, a series of interviews and video capsules, as
well as articles and stories on the trades and occupations in the
industry reported by people passionate about their field. The site
also provides tips for creators who want to improve their chances
of having their artistic projects supported by broadcasters. "This
initiative embodies Astral's desire to fulfil its social commitment
to cultural communities and, through this website, opens an ongoing
dialogue between Québec's private media industry and people from
visible minorities and the Aboriginal communities, as well as
persons with disabilities, who want to pursue a career in media,"
said Hugues Mousseau, Director, Corporate Communications and
Synergies, at Astral. "After successfully organizing five annual
editions of the Médiasdiversité event, the time had come to renew
and update the project's format," explained Véronique Mercier,
Director, Communications, at Groupe TVA. "The creation of a new
portal reflects Groupe TVA's commitment to encourage the presence
of cultural communities within its workforce, both on screen and
behind the camera." Médiadiversité also benefits from the financial
support and participation of Videotron, Groupe Serdy,
Transcontinental, and TV5. About Médiasdiversité Founded in 2005 by
Astral Media Inc. and Groupe TVA Inc., Médiasdiversité (previously
known as Télédiversité until 2009) is a forum committed to
reflecting and representing cultural diversity in Québec's private
media. Médiasdiversité is intended as much for media industry
decision-makers as for members of visible minorities and Aboriginal
communities, as well as persons with disabilities who are
interested in media. ASTRAL CONTACT: Veronique Mercier Director,
CommunicationsGroupe TVA Inc.514 598-6335Hugues MousseauDirector,
Corporate Communicationsand SynergiesAstral Media Inc.514 939-5000
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