Quebecor Media and Jean Coutu Group Sign One of the Biggest Commercial Deals in Quebec
April 27 2011 - 1:58PM
Marketwired
Quebecor Media is pleased to announce the conclusion of a 50
million dollar five-year deal with The Jean Coutu Group (PJC) Inc.,
a leader in the retail pharmacy industry in Canada, for the
production of its printed promotional material, including its
weekly flyer. Since April 21, the printing of Jean Coutu Group's
weekly flyer program is handled by Quebecor Media Printing. This is
one of the most important commercial printing contracts in Quebec,
representing roughly 150 million impressions every year.
The partnership will extend beyond printing operations as other
Quebecor Media companies will be put to task, notably, TVA Studio,
a subsidiary of TVA Group specializing in custom publishing.
Printing operations will be conducted at Quebecor Media's
state-of-the-art facilities in Mirabel. This is a crucial step in
the deployment of Quebecor Media's global advertising and marketing
solutions; these now enable the company to offer its business
partners fully integrated strategies to promote their brand and
inform their customers.
"This partnership with The Jean Coutu Group was made possible by
our highly innovative approach in terms of integrated solutions; it
is the perfect example of the huge potential of the new business
model we implemented; it clearly demonstrates that advertisers
value the complementary synergies that we built between various
Quebecor Media components, thanks to, among other things, a
$125-million investment in Quebec to modernize our commercial
printing facilities and equip them with the latest technology",
said Pierre Karl Peladeau, President and Chief Executive Officer of
Quebecor. "To meet the ever more sophisticated needs of our
business partners, we must offer unique and complete solutions that
provide maximum impact to their campaigns."
On top of massive investments in its printing capacity in
Quebec, in 2009 the company also created a vast distribution
network that encompasses the whole province. Also in 2009, its
national sales teams in the rest of Canada were merged into one
group and, in 2010, its national sales teams in Quebec were also
consolidated into a new group. The new one-stop shops redefine
customer relationship by bringing under one roof the expertise of
all of Quebecor Media's advertising and marketing advisers.
Together, they develop innovative solutions that effectively help
the company's clients overcome present and future challenges.
Quebecor Media also launched eight new community newspapers in
Quebec en 2010, thus increasing media diversity. In 2011, the
company acquired Les Hebdos Monteregiens, a transaction which added
15 titles at once to its community newspaper network, making it an
unparalleled distribution channel for Canadian retailers.
About Quebecor Media
Quebecor Media Inc. is a subsidiary of Quebecor Inc. (TSX:
QBR.A)(TSX: QBR.B), a communications company with operations in
North America, Europe and Asia, with over 16,000 employees.
Quebecor Media owns operating companies in numerous media-related
businesses: Videotron Ltd., an integrated communications company
engaged in cable television, interactive multimedia development,
Internet access services, cable telephony and wireless telephone
service; Sun Media Corporation, the largest publisher of newspapers
in Canada; Canoe.ca., operator of a network of English and French
language Internet properties in Canada; Quebecor Media Network,
provider of flyer printing and distribution services; TVA Group
Inc., operator of the largest French language over the air
television network in Quebec, a number of specialty channels and
the English-language channel Sun News Network; Nurun Inc., a major
interactive technologies and communications agency with offices in
Canada, the United States, Europe and Asia; magazine publisher TVA
Publishing Inc.; book publishers and distributors Sogides Group
Inc. and CEC Publishing Inc.; Archambault Group Inc. and TVA Films,
companies engaged in the production, distribution and retailing of
cultural products; Le SuperClub Videotron ltee, a DVD and console
game rental and retail chain; and Quebecor MediaPages, publisher of
print and online directories.
Contacts: Quebecor Media Inc. J. Serge Sasseville Vice
President, Corporate and Institutional Affairs 514-380-1864
serge.sasseville@quebecor.com
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