Sun Media Corporation: Notice of Redemption for Any and All Outstanding 7 5/8% Senior Notes Due 2013

(TSX: QBR.A) (TSX: QBR.B)

(CUSIP: 866950 AB 4)

Pursuant to Sections 3.01, 3.03 and 3.07 of the Indenture (the "Indenture"), dated as of February 7, 2003, by and among Sun Media Corporation ("Sun Media"), a company continued under the laws of the Province of British Columbia, each subsidiary guarantor party thereto, and U.S. Bank National Association (as successor to National City Bank), as trustee (the "Trustee"), notice is hereby given that, subject to the terms of the Indenture, Sun Media is electing to redeem all outstanding 75/8% Senior Notes due 2013 (the "Notes") at the Redemption Price (defined below) on the Redemption Date (defined below) on the terms set forth below. As at the date of this notice, $205,000,000 aggregate principal amount of the Notes is outstanding. Capitalized terms used but not defined in this Notice of Redemption have the meaning specified in the Indenture.

Redemption Terms:

Redemption Date: February 15, 2011.

Redemption Price: $1,000.00 per $1,000.00 principal amount (subject to the right of Holders of record on February 1, 2011 to receive interest due on February 15, 2011).

Paying Agent: In accordance with the Indenture, in order to collect the Redemption Price, a Holder must surrender (or transfer by book-entry transfer) the Notes to the Paying Agent at its address as follows:


         If by mail:               If by hand or overnight mail:
         U.S. Bank                 U.S. Bank
         Corporate Trust Services  Corporate Trust Services
         P.O. Box 64111            60 Livingston Avenue
         St. Paul, MN  55164-0111  1st Floor - Bond Drop Window
                                   St. Paul, MN  55107
         ----------------------------------------------------------

         Toll free: 1-800-934-6802

To facilitate prompt payment, the Notes should be surrendered as soon as possible to the Paying Agent. SECURITIES HELD IN BOOK-ENTRY FORM WILL BE REDEEMED IN ACCORDANCE WITH THE APPLICABLE PROCEDURES OF THE DEPOSITORY TRUST CORPORATION.

The Notes will become due on the Redemption Date. The Redemption Price will be paid promptly following the later of the Redemption Date and the time of surrender of the Notes to the Paying Agent. On the Redemption Date, the Redemption Price will become due and payable upon each Note to be redeemed, and, unless Sun Media defaults in paying the Redemption Price, interest on the Notes will cease to accrue on and after the Redemption Date (subject to the right of Holders of record on February 1, 2011 to receive interest due on February 15, 2011).

Neither Sun Media nor the Trustee shall be held responsible for the selection or use of the CUSIP numbers listed in this notice, nor is any representation made by Sun Media or the Trustee as to the correctness or accuracy of the CUSIP numbers listed in this notice or printed on the Notes. They are included solely for the convenience of the Holders.

If you have any questions concerning this notice of redemption, please contact Jean-Francois Pruneau, Vice President, Finance, at (514)-380-4144 or via mail c/o Sun Media Corporation, 333 King Street East, Toronto, Ontario, M5A 3X5, Canada.

REQUIREMENT INFORMATION

For a list of redemption requirements, please visit the Trustee's website at www.usbank.com/corporatetrust and click on the "Bondholder Information" link.

IMPORTANT NOTICE AND TAXPAYER INFORMATION

Under the Jobs and Growth Tax Relief Reconciliation Act of 2003, 28% will be withheld if tax identification number is not properly certified. For further information concerning withholding and instructions for completing IRS Form W-9 (including how to obtain a taxpayer identification number if you do not have one and how to complete IRS Form W-9 if the Notes are held in more than one name), consult the general instructions in IRS Form W-9. Each Holder that is not a U.S. person (as defined in the general instructions in IRS Form W-9, such Holder referred to herein as a "Non-U.S. Holder") generally must submit a properly completed applicable IRS Form W-8 (rather than an IRS Form W-9), certifying, under penalties of perjury, to such Non-U.S. Holder's foreign status in order to establish an exemption from backup withholding. An applicable IRS Form W-9 or IRS Form W-8 and instructions to any of these forms may be obtained at the IRS website at http://www.irs.gov.

This notice of redemption is dated and given this 10th day of January, 2011.

Contacts: Quebecor Inc. and Quebecor Media Inc. Jean-Francois Pruneau Chief Financial Officer 514-380-4144 jean-francois.pruneau@quebecor.com

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