Partnership Brings Fun to "Munchtime" with
Baby Food Pouches, Wafflez and Curlz snacks
MONTVALE, N.J., Feb. 16, 2022 /CNW Telbec/ - Today, Sprout
Organics – known for making delicious organic meals and snacks for
babies and toddlers – launches a co-branded product line with
"CoComelon," across North America.
The partnership, the first of its kind, features kiddos' favorite
loveable characters, J.J., YoYo, TomTom, and more. As one of the
most popular kids' entertainment properties of the streaming age,
"CoComelon" captivates kids across the globe and Sprout will now
bring that fun to mealtime with a sampling of veggie-packed purees
and wholesome snacks made with real, organic ingredients.
"Making mealtime fun is in our DNA, and this collaboration takes
that promise to a whole new level," said Capp Culver, CEO of Sprout Organics. "We're
thrilled to bring the beloved 'CoComelon' characters to life
through organic foods that kids will love and parents can feel good
about, making meal and snack time more fun for the whole
family."
The Sprout Organics x CoComelon line features a range of
offerings including Baby Food Pouches for 6-months and up, and
Wafflez and Curlz snacks for the pickiest toddlers. The baby food
pouches will be available in two delicious combinations: NEW Yes,
Yes Veggies (made from organic peas, organic pear, organic apple,
organic banana, organic green beans, organic kiwi, and organic
broccoli) and Apple Oatmeal Raisin with Cinnamon, packaged in 'mess
proof' pouches. Pumpkin Butter and Jelly Wafflez, Broccoli Curlz
and White Cheddar Curlz will all feature the loveable "CoComelon"
characters with more varieties launching throughout the year.
With more than 110 million subscribers worldwide, "CoComelon" is
the #1 children's entertainment and educational show in the world
with its top three episodes generating nearly nine billion views on
YouTube around the world. Additionally, the show was #1 on Netflix
and maintains a Top 10 ranking across all genres with the recent
launch of Season 3.
"We're constantly looking for new ways to bring fun and
excitement to families across the country, and mealtime is such a
natural opportunity for us to explore," said Joan Grasso, Head of Consumer Products,
North America at Moonbug
Entertainment. "Sprout Organics is the perfect veggie-forward brand
and partner to bring our characters and songs to life in a way that
promotes real, organic ingredients as fuel for little, growing
minds and bodies."
Sprout Organics Enters Walmart with "CoComelon"
Collaboration
Sprout Organics will also launch in Walmart nationwide with
Sprout Organics x CoComelon products available on Walmart.com by
early March and rolling out to close to 900 Walmart stores in
April 2022. The initial product
offering across Walmart will include 5 SKUs, featuring Blueberry
& Apple Wafflez and Berry Grape Smoothie Pouch available
exclusively at Walmart, along with the new Yes, Yes Veggies and
Apple, Oatmeal, Raisin & Cinnamon Pouches and Broccoli
Curlz.
"We're delighted to begin this valued partnership with Walmart
with the launch of our Sprout x CoComelon products," said
Capp Culver, CEO Sprout Organics.
"Both Walmart and Sprout are committed to making affordable,
high-quality organic products accessible for families across the
country. This expansion onto the shelves of Walmart greatly
elevates our ability to do this, while also bringing the fun and
delight of CoComelon to snacking and mealtime. Together, we know
kids will say 'Yes, Yes' to more veggies!"
"We're so pleased to introduce the Sprout Organics CoComelon
collaboration at select Walmart locations and on Walmart.com," says
Noemi Dominguez, Merchant, on behalf
of Walmart, "Sprout Organics and 'CoComelon' bring together the
best of what we can offer our children – making mealtime and snack
time healthy, easy and fun for kids."
With this expansion into Walmart, Sprout Organics will now be
available in over 90% of the organic baby food market. Sprout
Organics x CoComelon products are also available direct-to-consumer
on the Sprout Organics website and on Amazon for suggested retail
price ranging from $1.99 to
$4.29. For more information on the
new product offerings, please visit www.sproutorganics.com.
About Sprout Organics
Sprout Organics is an organic
baby food brand that strives to make mealtime easy and fun for
parents and babies through delicious snacks and meals made with
fresh, organic ingredients. The company aims to make life less
complicated, give children a head start in life, and explore new
foods with excitement with three simple promises: Keep it real,
keep it simple and keep it fun. Sprout uses only the best, real and
organic ingredients in everything it makes which means certified
organic foods in every bite straight from nature, no GMOs. To learn
more, please visit www.sproutorganics.com.
About Moonbug Entertainment
Moonbug Entertainment is
an award-winning global entertainment company behind some of the
most popular kids' titles in the world. Moonbug's lineup includes
global sensations CoComelon, Blippi, Little Baby Bum, My Magic Pet
Morphle, Supa Strikas, Go Buster, Playtime with Twinkle, Gecko's
Garage, ARPO and many more.
Moonbug's shows are on more than 100 platforms globally,
including YouTube, Netflix, Amazon Prime Video, Sky, Super RTL, BBC
iPlayer, HBO Max, Tencent, Youku and
Roku. In May of 2020, Tubular Labs named Moonbug one of the leading
digital kids' entertainment companies in the world based on the
total number of minutes watched worldwide.
The company's YouTube channels are viewed over 8 billion times
on average every month globally and has more than 440m subscribers. Its portfolio currently stands
at 29 IPs and 100+ brand partners and is available in 32
languages.
Moonbug is part of Candle Media, an independent,
creator-friendly home for cutting-edge, high-quality,
category-defining brands and franchises. By bringing together elite
talent operating at the intersection of content, community, and
commerce, it helps to position leading entertainment businesses for
accelerated, sustainable growth in the current market and beyond.
Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment
executives Kevin Mayer and
Tom Staggs, and backed by investment
capital from funds managed by Blackstone's flagship private equity
business.
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SOURCE Neptune Wellness Solutions Inc.