Bitzio, Inc. ("Bitzio" or "the Company") (OTCBB:BTZO), a leader in apps, mobile
media and behavioral analytics, today announced the definitive acquisition of
Motion Pixel Corporation Holdings, Inc. ("MPC"), a high-end media and animation
studio with operations in the U.S., Costa Rica, and India. 


The MPC acquisition adds 35 animators, developers and managers to the expanding
Bitzio global team. Terms of the acquisition to be disclosed upon an upcoming
8-K filing.


William Schonbrun, President and CEO of Bitzio commented, "The acquisition of
MPC elevates the quality, beauty and experience of a Bitzio app to that of an
animated movie. MPC's media and animation capabilities sync perfectly with our
company vision. MPC also brings with it amazing relationships with sports and
entertainment properties - and through those relationships we are able to secure
mobile and digital rights to animated versions of world renowned athletes and
stars." Examples of MPC's animation work can be viewed on their Demo Reel.


"Bitzio is now a company focused on delivering mobile apps with movie quality
animation and game play, virtually never found in mobile apps. With MPC's high
end visual capabilities, and media and licensing rights, we can now completely
focus on delivering apps for existing fans of sports teams, athletes and stars -
and we can include animated versions of those teams and stars in the mobile
game. We believe focusing our efforts on the existing fans of sports and
entertainment properties, coupled with the quality of our apps and our
behavioral analytics capabilities are massive differentiators. This is what sets
us apart from other app development companies." 


Revenue will be generated from several channels including paid downloads,
freemium (free to paid user) conversions based on premium content, in-app
advertising, in app sponsorship, premium in-app purchases (game enhancement
features) and cross promotion of other apps built around the sports or
entertainment property through the Company's proprietary App Wall technology. 


Manny Bains, CEO of MPC commented, "Our team has seen a perfect alignment with
Bitzio's corporate strategy. We have the ability to create a level of graphic
beauty that is rare in the world of apps right now. Bitzio brings the
technology, deployment, marketing and monetization capabilities to the table. We
chose to become a part of Bitzio because of their talent and vision. They have
solved the conundrum that most app development companies have, how to connect
with users. They are truly a behavioral analytics company masquerading as an app
developer and this excites us. The value of marketing to existing fan bases
boosts potential monetization and user conversion rates to levels we have never
seen."


Bitzio will be focusing on developing apps for four key verticals of existing
fan bases: sports teams, entertainment, Bollywood and gaming. The Company will
utilize the Bitzio Platform, which includes proprietary technologies such as
Bitzio's App Wall to market, monetize and analyze user behavior.


About Bitzio, Inc. 

Bitzio's mission is to help mobile app developers get the full potential of
their mobile apps by increasing consumer reach, conversion rates and bottom line
profitability. Bitzio's strategic arsenal of methodologies and technologies
allows mobile app developers to quickly develop, market and monetize their apps.
The company aims to be responsible for the download of 1 Billion apps by 2014.
For more information, visit www.bitzio.com. To learn more about Bitzio, watch
their video or connect with Bitzio on Twitter and Facebook. 


"Bitzio" is a trademark of Bitzio, Inc. All other companies and products listed
herein are trademarks or registered trademarks of their respective holders.


About Motion Pixel Corporation Holdings, Inc. 

MPC is a creative entity that has become the catalyst in bringing ideas,
products and services to life. The team at MPC has collectively produced over
10,000 hours of animated content in all genres from movies, TV shows and
advertising. Since 1997, while working together, the MPC team has been the
recipients of 17 digital film and creativity awards. The studio boasts the
region's best free-thinking talented artists, creating everything from
storyboards to finished digital animated productions. To see examples of their
work, watch their Demo Reel.


Forward Looking Statements

This news release contains forward-looking statements within the meaning of the
U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities
laws, including statements relating to expectations the 2012 fiscal year; The
terms and phrases "goal", "commitment", "guidance", "expects", "would", "will",
"continuing", "drive", "believes", "indicate", "look forward", "grow",
"outlook", "forecasts", and similar terms and phrases are intended to identify
these forward-looking statements. Forward-looking statements are based on
estimates and assumptions made by Bitzio in light of its experience and its
perception of historical trends, current conditions and expected future
developments, as well as other factors that Bitzio believes are appropriate in
the circumstances, including but not limited to general economic conditions,
Bitzio's expectations regarding its business, strategy and prospects, and
Bitzio's confidence in the cash flow generation of its business. Many factors
could cause Bitzio's actual results, performance or achievements to differ
materially from those expressed or implied by the forward-looking statements,
including, without limitation: risks related to competition; Bitzio's reliance
on key personnel; Bitzio's ability to maintain and enhance its brand; and
difficulties in forecasting Bitzio's financial results, particularly over longer
periods given the rapid technological changes, competition and short product
life cycles that characterize the mobile application industry. These risk
factors and others relating to Bitzio that may cause actual results to differ
are set forth Bitzio's periodic filings with the U.S. Securities and Exchange
Commission (copies of which filings may be obtained at www.sec.gov). These
factors should be considered carefully, and readers should not place undue
reliance on Bitzio's forward-looking statements. Bitzio has no intention and
undertakes no obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise, except as
required by law.


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