Mogo Appoints Former Square Canada Head of Marketing as Vice President of Marketing
January 13 2021 - 7:41AM
Business Wire
Mogo Inc. (NASDAQ:MOGO) (TSX:MOGO) (“Mogo” or the “Company”), a
digital payments and financial technology company empowering the
next generation of consumers with innovative financial products
including buying and selling of Bitcoin through its mobile app,
today announced the appointment of highly experienced marketing
executive Christopher Day as its new Vice President of
Marketing.
Day is a global marketing executive with more than 20 years of
full-stack marketing experience, including extensive experience in
brand building, performance marketing, social media & public
relations, product development and sales development. He has a
track record of results-oriented success in B2C and B2B markets.
Most recently, Day served as Head of Marketing for Square Canada,
where he created and lead the marketing and demand-generation
activities for Square in Canada. Previously, he held senior
marketing positions with Orbitz Worldwide, Expedia Canada, and Dell
Canada, among other organizations.
“We’re thrilled to welcome Chris to the leadership team at
Mogo,” commented David Feller, Mogo’s Founder and CEO. “His deep
understanding of the fintech landscape and the Canadian digital
payments ecosystem will make him a valuable asset as we further
build our brand among Canadian consumers and cement Mogo’s position
as the go-to financial app for the next generation of Canadians.
Upon closing of the Carta acquisition, he will also play an
instrumental role in working with the Carta team to expand
awareness of their next-gen digital payments platform and support
the company’s global expansion plans.”
“As one of the fintech pioneers in Canada, Mogo has developed a
unique multi-product financial health solution and is uniquely
positioned to benefit from the rapid adoption of digital banking,
digital wallets, and the general movement toward financial health,”
said Christopher Day. “I look forward to working with the team to
drive brand awareness and support their strategies to generate
increased member engagement, monetization and top-line growth.”
Forward-Looking Statements
This news release may contain "forward-looking statements"
within the meaning of applicable securities legislation, including
statements regarding our ability to increase brand awareness, our
ability to expand awareness of Carta’s platform, our ability to
bring a new level of convenience and accessibility to bitcoin
ownership, and the opportunity to drive member growth, engagement
and monetization. Forward-looking statements are necessarily based
upon a number of estimates and assumptions that, while considered
reasonable by management at the time of preparation, are inherently
subject to significant business, economic and competitive
uncertainties and contingencies, and may prove to be incorrect.
Forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause actual financial
results, performance or achievements to be materially different
from the estimated future results, performance or achievements
expressed or implied by those forward-looking statements and the
forward-looking statements are not guarantees of future
performance. Mogo's growth, its ability to expand into new products
and markets and its expectations for its future financial
performance are subject to a number of conditions, many of which
are outside of Mogo's control. For a description of the risks
associated with Mogo's business please refer to the “Risk Factors”
section of Mogo’s current annual information form, which is
available at www.sedar.com and www.sec.gov. Except as required by
law, Mogo disclaims any obligation to update or revise any
forward-looking statements, whether as a result of new information,
events or otherwise.
About Mogo
Mogo — a financial technology company — offers a finance app
that empowers consumers with simple solutions to help them get in
control of their financial health and be more mindful of the impact
they have on society and the planet. Users can sign up for a free
account in only three minutes, begin to learn the 4 habits of
financial health and get convenient access to products that can
help them achieve their financial goals and have a positive impact
on the planet including a digital spending account with Mogo Visa*
Platinum Prepaid Card featuring automatic carbon offsetting, free
monthly credit score monitoring, ID fraud protection and personal
loans. Members can also easily buy and sell bitcoin 24/7 through
the Mogo app, as well as participate in Mogo’s new bitcoin rewards
program. The Mogo platform has been purpose-built to deliver a
best-in-class digital experience, with best-in-class products, all
through one account. With more than one million members and a
marketing partnership with Canada's largest news media company,
Mogo continues to execute on its vision to gamify financial health
and become the go-to financial app for the next generation of
Canadians. To learn more, please visit mogo.ca or download the
mobile app (iOS or Android).
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version on businesswire.com: https://www.businesswire.com/news/home/20210113005478/en/
Craig Armitage Investor Relations craiga@mogo.ca (416)
347-8954
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