Auto supplier challenges design & engineering students to
help define the car of the future
AURORA, ON,
Nov. 24, 2014 /PRNewswire/ - As
collaboration between the automotive and consumer electronics
industries continues to grow in importance, Magna International
Inc. announced today that the company will participate in the 2015
International Consumer Electronics Show (CES) in Las Vegas, Nevada.
In advance of its participation in CES, Magna has challenged
engineering and industrial design students throughout the United States to share their vision of the
car of the future.
Magna's Student Innovation Challenge invites students to submit
a Vine video showing what they think the car of 2020 through 2025
should do and complete an application on the Magna website,
www.magna.com/InnovationChallenge. The videos will be evaluated by
a panel of judges from Magna on criteria such as creativity,
feasibility, and quality.
Twelve finalists will travel to Las
Vegas as guests of Magna for the 2015 CES. Finalists will
compete in a design challenge at Magna's booth as well as have a
chance to network with industry leaders and experience one of the
largest trade shows in the world. The judging panel will select six
winners of the design challenge, each of whom will be offered the
choice of a scholarship or an internship opportunity at Magna.
The challenge is open to engineering and industrial design
students who are at least 21 years old and attend colleges and
universities in the U.S. Vine submissions are due by November 30, 2014, and finalists will be
contacted via email no later than December
15, 2014.
"The automobile is becoming far more than just a means of
transportation. As global megatrends over the next 25-plus
years drive our innovation and development activities, Magna's
outreach to universities, entrepreneurs and technical institutes
will help us define how vehicles will become smarter, cleaner,
safer and lighter," said Swamy
Kotagiri, Magna's Chief Technology Officer. "Today's college
students represent the future of the automotive industry and the
future of great companies such as Magna, so it's important to
engage students and give them opportunities to grow."
In addition to the Student Innovation Challenge, Magna will
serve as the sponsor of Eureka Park, an area of CES dedicated
solely to startups and the promotion of new ideas. Magna will
also host demonstrations at its booth with Argus Cyber Security, a
pioneer in protecting connected vehicles from malicious attacks.
Argus will showcase its innovative Intrusion Prevention System
(IPS), which prevents a vehicle's critical components from being
hacked and generates alerts and reports for remote monitoring of a
vehicle's cyber health.
About Magna International
We are a leading global automotive supplier with 312 manufacturing
operations and 83 product development, engineering and sales
centres in 29 countries. We have over 130,000 employees focused on
delivering superior value to our customers through innovative
products and processes, and World Class Manufacturing. Our product
capabilities include producing body, chassis, interior, exterior,
seating, powertrain, electronic, vision, closure and roof systems
and modules, as well as complete vehicle engineering and contract
manufacturing. Our common shares trade on the Toronto Stock
Exchange (MG) and the New York
Stock Exchange (MGA). For further information about Magna, visit
our website at www.magna.com.
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SOURCE Magna International Inc.