Sedan Slouch™ fuses relaxation with cargo-hauling flexibility
for highly competitive segment
AURORA, ON, July 8, 2014 /CNW/ - Magna International Inc.'s
Magna Seating operating unit, a leader in engineering and producing
world-class recliners, tracks and complete seat systems for the
automotive industry, has developed an innovative seating concept
called Sedan Slouch™, the first-to-market rear-passenger sedan
seats to offer both seatback recline and fold-flat
functionality.
The inspiration behind Sedan Slouch is to create a flexible,
functional seat that fits with people's busy lives. For example, a
vehicle owner could haul lumber or gardening supplies with the
seats folded flat, then take a trip with passengers riding in the
reclined rear seats. Sedan Slouch makes this possible by
using Magna Seating's best-in-class META™ tracks and an innovative
sliding/pivoting seatback latch.
"Consumers demand smarter solutions that fit their lifestyles
and provide a best-in-class cabin experience," said Mike Bisson, President of Magna Seating. "We
have taken aim at meeting these demands with our Sedan Slouch
concept, and we're excited about the market prospects as we present
this new technology to our global customers."
Sedan Slouch is available in both manual and power versions, and
it provides auto makers with the opportunity to upgrade and
differentiate their brands in the highly competitive sedan
segment. With approximately six million vehicles globally in
the medium- and large-sedan segments, there is significant sales
potential for Magna's latest seating innovation.
About Magna Seating
Magna Seating, an operating group of Magna International Inc., is
an innovative leader in the development and manufacture of
high-quality complete seating systems, seat structure and mechanism
solutions, and foam & trim products for the global automotive
industry. Our capabilities range from consumer and market research,
full concept development, design and engineering, and testing and
validation to world-class manufacturing of seating components and
complete seat assemblies.
About Magna International
We are a leading global automotive supplier with 315 manufacturing
operations and 82 product development, engineering and sales
centres in 29 countries. We have over 128,000 employees focused on
delivering superior value to our customers through innovative
products and processes, and World Class Manufacturing. Our product
capabilities include producing body, chassis, interior, exterior,
seating, powertrain, electronic, vision, closure and roof systems
and modules, as well as complete vehicle engineering and contract
manufacturing. Our Common Shares trade on the Toronto Stock
Exchange (MG) and the New York
Stock Exchange (MGA). For further information about Magna, visit
our website at www.magna.com.
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SOURCE Magna International Inc.
Video with caption: "Video: Magna redefines rear seats for
sedans". Video available at:
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