INDIGO's KOBO RATED #1 EREADING APP GLOBALLY FOR IPAD ON ITUNES APP STORE
May 19 2011 - 4:56PM
PR Newswire (Canada)
TORONTO, May 19 /CNW/ -- TORONTO, May 19 /CNW/ - Indigo Books &
Music Inc. is delighted that Reading Life, Kobo's industry leading
social reading app has moved into the top rated position globally
for eReading apps in the Apple iTunes App Store. Indigo, Canada's
largest book, gift and specialty toy retailer is committed to
enhancing the reading experience for book lovers regardless of the
format in which they choose to read. According to Indigo Books
& Music CEO and Founder, and Kobo Chair Heather Reisman, "I am
proud that Kobo has captured the attention and the loyalty of iPad
users around the world as their preferred eReading application.
Kobo has been focused on creating the best experience in eReading
since day one and Kobo's Reading Life provides readers with a fun,
easy and exciting way to dive deeper into reading." The Kobo app
with Reading Life has a 5 star rating by Canadian users, the
highest among eReading apps in the iTunes store. Less than 48 hours
after launch, hundreds of positive reviews began an influx of
support for Kobo's latest hit -- with reviews touting the app's
navigation and ease-of-use. Users also praised the app's new
ability to organize shelves in their library, calling it out as the
Kobo app's top value. More than 25,000 custom bookshelves have been
created in just one week. In the last 7 days: -- - Kobo's app has
claimed the highest rating available - 5-stars - in Canada -- -
Globally, nearly 750,000 users have downloaded the app, a 20% jump
from version 4.3 -- - More than 1,100 4- and 5-star reviews have
been posted -- - Users now spend 10% more time in the Kobo
application -- - Version 4.4 is the highest reviewed eReading app
in the United States, the United Kingdom and Canada The Kobo
eReading app for iPhone®, iPad® and iPod Touch® can be downloaded
for free from www.kobo.com or the iTunes App Store. Customers who
currently have Kobo on their iPad or iPhone can download the update
directly on their device. Forward-Looking Statements Statements
contained in this news release that are not historical facts are
forward-looking statements which involve risk and uncertainties
that could cause results to differ materially from those expressed
in the forward-looking statements. Among the key factors that could
cause such differences are: general economic, market or business
conditions in Canada; competitive actions by other companies;
changes in laws or regulations; and other factors, many of which
are beyond the control of the Company. About Indigo Books &
Music Inc. Indigo is a publicly traded Canadian company listed on
the Toronto Stock Exchange (IDG) and the majority shareholder
of the global eReading service Kobo, Inc. As the largest
book, gift and specialty toy retailer in Canada, Indigo operates in
all provinces under different banners including Indigo Books &
Music; Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The
World's Biggest Bookstore, and Coles. The online division,
http://www.chapters.indigo.ca, features books, eBooks, toys, gifts
and, and hosts the award winning Indigo Online Community. About
Kobo, Inc. Kobo is a global eReading service with more than 2.3
million eBooks, magazines and newspapers - one of the largest
eReading catalogues in the world. Kobo believes consumers should
have the freedom to read any book on any device and has attracted
millions of readers from over 100 countries across the globe. Kobo
has top ranked eReading applications for iPad, iPhone, BlackBerry,
Android, Windows and MacOS, and is the eReading application of
choice for leading tablet OEMs. Kobo's innovative Reading Life is
an industry-first comprehensive social eReading experience - Kobo
users can earn awards simply for time spent reading and encouraging
others. Kobo is backed by majority shareholder Indigo Books &
Music Inc, Cheung Kong Holdings, and institutional investors. To
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Janet Egerbr/ Director, Public Relationsbr/ 416 342 8561br/ a
href="mailto:jeger@indigo.ca"jeger@indigo.ca/a /p
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