Indigo Partners with Eco-Libris to Promote Green Books
November 03 2010 - 12:38PM
PR Newswire (Canada)
TORONTO, Nov. 3 /CNW/ -- - Blogger Engagement Campaign to raise
awareness of sustainable book publishing - TORONTO, Nov. 3 /CNW/ -
On November 10, 2010, at 1:00 pm EST, Eco-Libris in partnership
with Indigo Books & Music is launching a campaign to use the
power of the internet and social media to raise awareness of books
printed on environmental paper and its significance to forest
conservation. Two hundred bloggers will review their selections
from 200 books that have been printed on recycled paper and/or are
FSC certified. These books will encompass an assortment of
mainstream adult and children's titles. Indigo is pleased to be the
only book retailer supporting Eco-Libris in these awareness
efforts. Participation in this campaign highlights Indigo's
commitment to the use of environmental papers in book
publishing, a core goal of Indigo's environmental paper
policy which aims to eliminate the use of wood fibre from
endangered forests and facilitate a broader sustainability shift in
the publishing and paper supply chain. Michelle White, Director,
Sustainability at Indigo Books & Music said, "Indigo has a
strong forest conservation mandate and we believe that physical
books printed on environmental paper are a sustainable choice. We
commend Eco-Libris for reinforcing this message and engaging
readers to take this issue into consideration when purchasing
books. In fact, Indigo provides information online and though
in-store kiosk that allows consumers to make informed decisions
about where the paper content of their book comes from". "The Green
Books Campaign celebrates sustainable reading, presenting
booklovers worldwide with great options in books that are printed
using eco-friendly paper. Although there's so much hype today
around e-books, books printed on paper remain dominant in book
retailing and it is important to us all that they will be as
environmentally sound as possible," says Raz Godelnik, CEO of
Eco-Libris. "We are happy to collaborate with Indigo in this
campaign as not only they are a green leader in the book industry,
but they are also the only book retailer that actually provides
readers with an easy way to find information on books that are
printed on eco-friendly paper." To learn more about Indigo's
environmental program, please go to chapters.indigo.ca/environment.
About Indigo Books & Music Inc. Indigo is a publicly traded
Canadian company listed on the Toronto Stock Exchange (TSX:IDG). As
the largest book retailer in the country, Indigo operates in all
provinces under different banners including Indigo Books &
Music; Indigo Books, Gifts, Life; IndigoSpirit, Chapters, The
World's Biggest Bookstore, and Coles. The online division,
www.chapters.indigo.ca, features books, eBooks, toys, music and
DVDs, and hosts the award winning Indigo Online Community. In 2008,
Indigo launched Pistachio, an eco-aware lifestyle store featuring
stationery, gifts and home décor, and apothecary. About Eco-Libris
Founded in 2007, Eco-Libris is a green company working to
green the book industry by promoting the adoption of green
practices in the industry, balancing out books by planting trees,
and supporting green books. To achieve these goals Eco-Libris is
working with book readers, publishers, authors, bookstores and
others in the book industry worldwide. So far Eco-Libris balanced
out over 150,000 books, which results in more than 165,000 new
trees. For more information, please go to http://www.ecolibris.net.
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pa cr="true"Janet Eger/aa
cr="true" /a br/ Director,
Public Relations br/ Indigo Books & Music Inc.br/
416-342-8561 br/ a href="mailto:jeger@indigo.ca"
cr="true"jeger@indigo.ca/a/p
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