INDIGO ANNOUNCES PRE-ORDER FOR NEW KOBO WIRELESS EREADER
September 29 2010 - 9:58AM
PR Newswire (Canada)
TORONTO, Sept. 29 /CNW/ -- - Canada's eReading Destination Hails
Kobo's WiFi, Speed, Functionality and Great New Colours - TORONTO,
Sept. 29 /CNW/ - Indigo Books & Music today announced the
forthcoming launch of the new KOBO wireless eReader. Beginning
today, September 29th, 2010, customers can reserve their device for
immediate delivery upon launch in mid-October by pre-ordering
directly from the website www.chapters.indigo.ca or at any Indigo,
Chapters or Coles store nationally. Indigo is Canada's destination
for eBooklovers and offers the widest selection of Kobo eReader
accessories, including custom designed leather cases from Roots.
Indigo and Kobo have partnered with Random House and are pleased to
offer, in addition to 100 free classics, two brand new FREE eBooks,
Fear the Worst by Linwood Barclay and When My World Was Very Small
by Ruth Rakoff, to customers who pre-order the new eReader. Heather
Reisman, founder and Chief Executive Officer of Indigo Books &
Music Inc. says, "We are delighted to offer our new Kobo Wireless
eReader this fall. It's WIFI enabled, faster, offers new
functionality and comes in great colors. At $149.00 the Kobo
wireless eReader provides great value for an easy to use eReader
that embodies our commitment to quality and innovation." The new
Kobo allows eBooklovers to now shop and update their bookshelf
wirelessly by downloading books in seconds, anytime, anyplace,
directly from their eReader with access to over 2 million eBooks,
newspapers and magazines. The Kobo also comes pre-loaded with 100
free classics so that customers can start reading right out of the
box. Featuring an upgraded processor the new Kobo offers
industry-leading load times between pages and a smoother, faster
reading experience and allows users to customize font, size, and
brightness to suit their reading preferences. Additional features
include: -- The Kobo Wireless eReader is now available in three
stylish colors: Onyx, Porcelain with Metallic Silver back, and
Porcelain with a Pearlized Lilac back. -- Unique quilted back
that's joyful to hold. -- eInk technology that reads like print on
paper, even in sunlight -- 1 GB of built in memory allowing for
1000 books to be stored at any time, with capacity of up to 5000
books with the addition of an SD card. -- Extended battery life now
lasts up to a month on a single charge. -- 6" eInk screen - with 16
level gray scale that means sharper, crisper text that reads true
to print. -- The device is 10mm thick and weighs only 7 ounces,
similar to the weight of a small paperback, making portability
easy. -- The eReader's new "Shop" button provides one touch access
to the Kobo store bookstore where consumers can browse from a
selection of over 2.2 million eBooks, with titles ranging from the
NYT bestseller list, new releases, thrillers, romance and more,
plus Kobo now offers access to the most popular newspapers and
magazines. The bookmarking feature on Kobo makes it possible for
users to continue reading where they last left off regardless what
device they are accessing their library— smartphone, tablet, or
desktop. Kobo, Inc. continues to offer advancements and innovations
in eReading, and yesterday announced its status as the featured
eBook App on BlackBerry PlayBook in a partnership with Research in
Motion (RIM) for its forthcoming tablet device and the development
of an industry-first social eReading application leveraging the
BlackBerry® Messenger (BBM™) Social Platform. Additional
Kobo-powered devices include Samsung's GALAXY Tab, the Literati by
Sharper Image, and many apps for mobile handsets. Consumer
research undertaken by Indigo, in the spring of 2010, found that
the percentage of Canadians interested in eReading has jumped 10
per cent over the previous 6 months up to 50 per cent in the spring
of 2010 versus 40 per cent in the fall of 2009. The actual eReader
base is estimated to have increased from 4 per cent in February
2010 to 8 per cent in June 2010. About Indigo Books & Music
Inc.Indigo is a publicly traded Canadian company listed on the
Toronto Stock Exchange (IDG) and the majority shareholder of
the global eReading service Kobo, Inc. As the largest book and
specialty retailer in Canada, Indigo operates in all provinces
under different banners including Indigo Books & Music; Indigo
Books, Gifts, Kids; IndigoSpirit, Chapters, The World's Biggest
Bookstore, and Coles. The online division,
http://www.chapters.indigo.ca, features books, eBooks, toys, music
and DVDs, and hosts the award winning Indigo Online Community. To
learn more about Indigo, please visit the About Our Company section
of http://www.chapters.indigo.ca/. About Kobo, Inc.Kobo is a global
eReading service backed by majority shareholder Indigo Books &
Music, Borders Group, REDgroup Retail, and Cheung Kong
Holdings. Kobo believes consumers should be able to read any
book on any device. With a catalog of over two million eBooks,
and an open platform, Kobo enables retailers, device manufacturers
and mobile operators to bring the joy of eReading to customers
everywhere. For more information, visit www.kobobooks.com. p
align="justify"and high-res images please contact:/p p
align="justify"Janet Eger, Director, Public Relations, Indigo Books
& Music Inc.,br/416.342.8561; a
href="mailto:jeger@indigo.ca"jeger@indigo.ca/a/p
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