Through the student contest, BRP gives back to
the community by investing in the next generation of design
professionals
ROVANIEMI, Finland, March 24,
2023 /CNW/ - BRP Inc. (TSX: DOO) (NASDAQ: DOOO)
proudly announced yesterday the winners of its 5th
International Design Competition. 42 students from
6 universities located north of the 45th parallel
took part in its design contest which took place between September 9 and December 20, 2022.
Participants were asked to design an alternative personal
transportation device, capable of accommodating an occasional
passenger and offering storage space for daily needs. The product
had to facilitate access to and from cities, in a safe and
sustainable manner. Participants also had to consider cold-climate
imperatives such as snow and ice.
"The participants demonstrated creativity, ingenuity and
foresight as they tackled important issues pertaining to
sustainable urban mobility. I thank them for their hard work and
dedication in creating innovative solutions and concepts. I would
also like to extend my gratitude to professors and mentors, as well
as to our jury members", declared Denys
Lapointe, Chief Design Officer at BRP. "It is an honor for
the BRP team to encourage the professional development of young
design talents, who will eventually contribute to creating a better
world", he concluded.
A wealth of learning
The competition allowed students
to put into practice their academic, technical and creative skills,
while benefiting from advice and mentoring from BRP employees. For
the first time in its history, the competition was endorsed by the
World Design Organization, as participants were challenged to
consider and incorporate some of the United Nations' Sustainable
Development Goals in their concepts.
Winners were announced during Arctic Design Week in Rovaniemi,
Finland. This weeklong forum,
which is celebrating its 15th anniversary under the
theme Better Future with Arctic Smartness, promotes northern
design expertise and business while inspiring designers, students,
scientists and artists from around the globe. In addition, the
competition's 10 finalists attended Arctic Design Week, along with
some of their professors and members of the BRP team.
And the winners are…
The first prize winner is Mrs. Madilynn Cadaret, from College for Creative Studies (Detroit, USA). Madilynn won the jury members over
with her autonomous vehicle concept and her audacious presentation
of a 1+1 personal transportation device which is accessible to
three generations and can be used by people with impaired mobility.
She was very thorough in her analysis, and as a result, her concept
was particularly original. She recommended translucent lateral
panels and included an interesting tire concept to allow for
excellent performance in the harshest conditions. She went as far
as detailing the interior of the device and recommending the use of
sustainable materials.
Madilynn will be offered a six-month, paid internship at BRP's
Laurent Beaudoin Design & Innovation Center, located in
Valcourt, Canada.
Mr. Arash Dehsaraeisabet, also from College for Creative Studies, finished in
second place, earning a monetary prize of 2000 euros. Arash presented an innovative
two-in-one concept, a scooter which can transform into a
one-wheeler for an easier ride to the destination. The jury members
appreciated his extensive research in line with the challenge of
this year's competition. Arash came up with a minimalist device
architecture and clever solutions to deal with winter imperatives
such as snow and ice. He presented a product that stands out for
its circular design, which allows for the integration of a
completely retractable roof.
Finally, Mr. Yingqi Wu from
Université du Québec à Montréal took home the third place,
earning a monetary prize of 1000
euros. The jury was seduced by the overall form treatment of
Yingqi's pure and refined design. His presentation was very
detailed, and he also included an attractive two-in-one solution to
get in and out of the city, using the main pod for longer distances
and turning it into a skateboard type of system for the last
mile.
Investing in the next generation for a better
tomorrow
The BRP International Design Competition is yet
another example of the powersports leader's commitment to playing
an active role in creating a brighter future for all. In 2022, BRP
announced an ambitious Corporate Social Responsibility program that
fosters value creation around three main pillars: environment,
social and governance.
About the competition
Students from the
College for Creative Studies
(Detroit, USA), Humber
College (Toronto, Canada),
Université du Québec à Montréal (Montreal, Canada), Rubika (Valenciennes,
France), LAB University of Applied Sciences (Lahti, Finland) and Lapin yliopisto – University of
Lapland (Rovaniemi, Finland) were
invited to participate in this 5th edition.
About BRP
BRP Inc. is a global leader in the world of
powersports products, propulsion systems and boats built on over 80
years of ingenuity and intensive consumer focus. Through its
portfolio of industry-leading and distinctive brands featuring
Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons,
Can-Am on and off-road vehicles, Alumacraft and Quintrex boats,
Manitou pontoons and Rotax marine
propulsion systems as well as Rotax engines for karts and
recreational aircraft, BRP unlocks exhilarating adventures and
provides access to experiences across different playgrounds. The
Company completes its lines of products with a dedicated parts,
accessories and apparel portfolio to fully optimize the riding
experience. Committed to growing responsibly, BRP is developing
electric models for its existing product lines and exploring new
low voltage and human assisted product categories. Headquartered in
Quebec, Canada, BRP has annual
sales of CA$10 billion from over 130 countries and a global
workforce of close to 23,000 driven, resourceful people.
www.brp.com
@BRPNews
Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex, and the BRP logo are
trademarks of Bombardier Recreational Products Inc. or its
affiliates. All other trademarks are the property of their
respective owners.
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SOURCE BRP Inc.