TORONTO, July 9, 2018 /CNW/ - Corby Spirit and Wine is
thrilled to introduce an exciting new product just in time for
summer: J.P. Wiser's Old Fashioned Whisky Cocktail. This product
aims to bring the experience of the classic whisky cocktail from
behind the bar to more convenient occasions at home.
"With the help of Canadian bartenders, we sought out the perfect
Old Fashioned," says Dr. Don
Livermore, Master Blender. "While an Old Fashioned seems
like a simple cocktail with basic ingredients, it can also be
tricky to match the right whisky with simple syrup, sweet orange,
and bitters. With the J.P. Wiser's Old Fashioned, we were
determined to match all the ingredients in the right
proportion."
According to Google Trends1 and Drinks
International2, the Old Fashioned is the World's
Best-Selling Classic Cocktail for the fourth straight year and the
#1 searched whisky cocktail on Google over the past twelve
months.
"Our research shows that more Canadians are wanting to
experience the Old Fashioned beyond the traditional bar setting,"
says Sam Jacobs, Canadian Whisky
Brand Manager, Corby Spirit and
Wine. "We believe we're changing the cocktail game by providing an
easy solution for consumers to make consistent classic cocktails at
home for friends and family."
How to serve J.P. Wiser's Old Fashioned Whisky Cocktail in
three easy steps:
1. Pour over ice.
2. Stir.
3. Add an orange peel. (optional)
J.P. Wiser's Old Fashioned Whisky Cocktail will be
available across Canada:
- British Columbia /
Alberta / Newfoundland / Manitoba: July
2018
- Saskatchewan / Ontario: August
2018
- Quebec: October 2018
1 DRINKS
INTERNATIONAL: THE WORLD'S BEST-SELLING CLASSIC COCKTAILS
2018
|
2 GOOGLE
TRENDS, MARCH 16, 2018
|
About J.P. Wiser's
Founded in 1857, J.P. Wiser's
Canadian whiskies are known for being blended with exacting care
and aged to perfection in white oak barrels. Whiskies are created
and bottled in Windsor, Ontario at Hiram Walker & Sons – one of the largest
distilleries in North America. For more information, visit
jpwisers.com or check out J.P. Wiser's new distillery experience to
learn about the history of Canadian history and the craft of making
it. Purchase tickets here: jpwiserstour.ca/
About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and
distributor of spirits and imported wines. Corby's portfolio of
owned-brands includes some of the most renowned brands
in Canada, including J.P. Wiser's®, Lot No. 40®, Pike Creek®,
and Gooderham & Worts® Canadian whiskies as well as Lamb's®
rum, Polar Ice® vodka, McGuinness® liqueurs, and the recently
acquired Ungava® gin. Through its affiliation with Pernod Ricard
S.A., a global leader in the spirits and wine industry, Corby also
represents leading international brands such as ABSOLUT® vodka,
Chivas Regal®, Aberlour® and The Glenlivet® Scotch whiskies,
Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa®
liqueur, Mumm® champagne, and Jacob's Creek®, Stoneleigh®, Campo
Viejo®, and Kenwood® wines. In 2018, Corby was named one of the 50
Best Workplaces in Canada by The Great Place to Work®
Institute Canada for the seventh consecutive year. Corby is a
publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock
Exchange under the trading symbols CSW.A and CSW.B. For further
information, please visit our website or follow us
on LinkedIn, Twitter
(@CorbySW) and Instagram
(@CorbySW).
SOURCE Corby Spirit and Wine Communications