TORONTO, May 19, 2017 /CNW/ - Just in time for
Canada's biggest milestone yet,
Absolut Vodka introduces its latest limited edition bottle to mark
the occasion: Absolut Canada.
A tribute to 150 years of forward thinking, the Absolut Canada
bottle was designed in collaboration with Canadian textile artist
Elizabeth (Libs) Elliott, renowned
for her work with a custom computer program to design quilt
patterns and laser cutting tolls to create futuristic home
textiles. Through her quilts, she's revitalizing a craft with a
rich legacy by incorporating modern technology in her methods – a
reflection of both Canada's past
and future.
To convey a message of Canada's
history and future, the bottle artwork uses a traditional quilt
block 'Maple Leaf' design and a modernized Canadian colour palette:
geometric shapes represent Canada's diversity, and a grid reflects our
expansive geography.
"Absolut is known globally for its limited edition bottles –
everything from cities, to countries, to celebrating Pride or
Andy Warhol, so we're thrilled to
bring a Canada-specific version to
market at a time when celebrating our country will be at an
all-time high," says Vanessa Clarke,
Senior Brand Manager at Corby Spirit and Wine. "Much like
Canada, Absolut has a long history
of inclusion and innovation, so we're excited to have a bottle that
is uniquely ours to reflect those synergies."
Available across Canada
beginning this month, Absolut Canada contains the same premium,
Swedish vodka as a bottle of Absolut Vodka - known for its pure and
natural taste - that people have enjoyed since 1979.
Consumers can learn more about the bottle collaboration, behind
the scenes videos, custom cocktails and more at absolut.ca/150.
About Absolut Vodka
Launched in the US in 1979,
Absolut Vodka completely redefined the premium vodka landscape,
becoming synonymous with art, culture and nightlife. Every drop of
Absolut Vodka is manufactured using ingredients from Åhus, a tiny
village in southern Sweden. They
call this process One Source: from the hard winter wheat grown in
local fields, to the pristine water and the glass bottle itself,
everything comes from One Source, making every Absolut bottle in
the world the same distinctive character and taste.
For more information on how to experience Absolut Lime,
visit www.absolut.com/ca or follow @AbsolutCanada
on Facebook, Instagram and Twitter.
About Corby Spirit and Wine
Corby Spirit and Wine
Limited is a leading Canadian marketer and distributor of spirits
and imported wines. Corby's portfolio of owned-brands includes some
of the most renowned brands in Canada, including J.P.
Wiser's®, Lot No. 40®, Pike Creek®, and Gooderham &
Worts® Canadian whiskies as well as
Lamb's® rum, Polar Ice® vodka,
McGuinness® liqueurs, and the recently acquired
Ungava® gin. Through its affiliation with Pernod Ricard S.A.,
a global leader in the spirits and wine industry, Corby also
represents leading international brands such as
ABSOLUT® vodka, Chivas Regal® and The
Glenlivet® Scotch whiskies, Jameson® Irish whiskey,
Beefeater® gin, Malibu® rum, Kahlúa® liqueur,
Mumm® champagne, and Jacob's Creek®, Stoneleigh®, Campo
Viejo®, and Kenwood® wines. In 2017, Corby was named one of
the 50 Best Workplaces in Canada by The Great Place to
Work® Institute Canada for the sixth consecutive year, and was
also listed among Greater Toronto's Top 100 Employers for
the third time. Corby is a publicly traded company based
in Toronto, Ontario, and listed on the Toronto Stock
Exchange under the trading symbols CSW.A and CSW.B. For further
information, please visit our website or follow us
on LinkedIn, Twitter (@CorbySW),
and Instagram (@CorbySW).
SOURCE Corby Spirit and Wine Communications