Absolut's latest flavoured vodka to become
available
across Canada in
May
TORONTO, May 4, 2017 /CNW/ - Corby Spirit and Wine
Ltd. is pleased to announce that it will be introducing an
exciting new product across Canada
just in time for the summer: Absolut Lime. Made with natural
ingredients, this vodka is fresh and fruity with a distinct note of
freshly pressed lime, and can be used to take cocktails like the
Lime Drop and the Lime Mule to the next level (recipes below).
Absolut Lime is the newest addition to Absolut's flavoured
vodka portfolio in four years, and will be available in Canadian
stores starting in May.
![Corby Spirit and Wine introduces Absolut Lime in Canada. (CNW Group/Corby Spirit and Wine Communications) Corby Spirit and Wine introduces Absolut Lime in Canada. (CNW Group/Corby Spirit and Wine Communications)](https://mma.prnewswire.com/media/507847/Corby_Spirit_and_Wine_Communications_Corby_introduces_Absolut_Li.jpg)
"Absolut Lime has been coveted by consumers ever since its debut
earlier this year in the USA, and
we're thrilled to now introduce this fantastic product to the
Canadian market," says Vanessa
Clarke, Senior Brand Manager, Corby Spirit and Wine.
"Our research indicates that consumers today are looking for more
natural flavours, and Absolut Lime delivers using all natural
ingredients and no added sugar. It's the perfect choice for classic
vodka drinks with a refreshing twist."
"I've created many flavoured vodkas in my 30-year career,
however, perfecting the complexity of lime has always been a
challenge," says Per Hermansson,
Absolut's Director of Sensory Design. "The blend we've crafted for
Absolut Lime achieves everything we were looking for, offering a
full bodied character that is both complex and refreshing, and like
all Absolut flavours, made with natural ingredients with no added
sugar."
The versatility of Absolut Lime works well as a key ingredient
to any classic drink, making it perfect for every occasion. To
experience the refreshing taste of Absolut Lime, try these
easy-to-mix cocktail recipes:
Absolut Lime and Soda:
Add 2 oz Absolut Lime over ice
in a highball glass, top up with soda. Garnish with a lime
wedge.
Absolut Lime Drop:
2oz Absolut lime, 1 oz lime juice,
.75 simple syrup. Shake all ingredients with ice until cold, strain
into a shot glass. Sugared lime wedge on the side.
Absolut Lime Mule:
2oz Absolut lime, 1/2 lime
squeezed and dropped in, ginger beer. Squeeze in a half lime into a
silver mule mug. Add ice, Absolut Lime, and top up with ginger
beer.
About Absolut Vodka
Launched in the US in 1979,
Absolut Vodka completely redefined the premium vodka landscape,
becoming synonymous with art, culture and nightlife. Every drop of
Absolut Vodka is manufactured using ingredients from Åhus, a tiny
village in southern Sweden. They
call this process One Source: from the hard winter wheat grown in
local fields, to the pristine water and the glass bottle itself,
everything comes from One Source, making every Absolut bottle in
the world the same distinctive character and taste.
For more information on how to experience Absolut Lime,
visit www.absolut.com/ca or follow @AbsolutCanada
on Facebook, Instagram and Twitter.
About Corby Spirit and Wine
Corby Spirit and Wine
Limited is a leading Canadian marketer and distributor of spirits
and imported wines. Corby's portfolio of owned-brands includes some
of the most renowned brands in Canada, including J.P.
Wiser's®, Lot No. 40®, Pike Creek®, and Gooderham &
Worts® Canadian whiskies as well as Lamb's® rum, Polar
Ice® vodka, McGuinness® liqueurs, and the recently
acquired Ungava® gin. Through its affiliation with Pernod
Ricard S.A., a global leader in the spirits and wine industry,
Corby also represents leading international brands such as
ABSOLUT® vodka, Chivas Regal® and The
Glenlivet® Scotch whiskies, Jameson® Irish whiskey,
Beefeater® gin, Malibu® rum, Kahlúa® liqueur,
Mumm® champagne, and Jacob's Creek®, Stoneleigh®, Campo
Viejo®, and Kenwood® wines. In 2017, Corby was named one of
the 50 Best Workplaces in Canada by The Great Place to
Work® Institute Canada for the sixth consecutive
year, and was also listed among Greater Toronto's Top 100
Employers for the third time. Corby is a publicly traded company
based in Toronto, Ontario, and listed on the Toronto
Stock Exchange under the trading symbols CSW.A and CSW.B. For
further information, please visit our website or
follow us
on LinkedIn, Twitter (@CorbySW),
and Instagram (@CorbySW).
SOURCE Corby Spirit and Wine Communications