Awards honour companies that successfully use the Voice of
the Customer to drive business results
TORONTO, May 13, 2015 /CNW/ - AskingCanadians, one of
Canada's leading online data
collection companies, and Corby Spirit and Wine Ltd., a leading
Canadian marketer of spirits and imported wines, have been jointly
awarded a 2015 Confirmit ACE (Achievement in Customer Excellence)
Award.
The Confirmit ACE Awards celebrate outstanding achievement in
Voice of the Customer (VOC) programs and recognize companies that
have established outstanding initiatives to measure customer
feedback and to act upon those insights to increase satisfaction,
improve operational efficiencies, and to enhance revenue
growth.
AskingCanadians and Corby were selected among the recipients of
this year's awards in recognition of a customer feedback survey
tool created within the AskingCanadians platform called The Corby
Panel. The initiative was established in an effort to help Corby
better target and directly dialogue with consumers without having
to create their own branded research panel and to provide Corby
with access to as many Canadians as possible based upon their
proprietary segmentation model.
To date, Corby has used the panel to pre-test new products,
packaging changes, campaigns, taglines, etc. and has had the
ability to course-correct as needed based on panellist
feedback.
"Receiving a Confirmit ACE Award highlights our commitment to
working with clients like Corby Spirit and Wine Ltd. to help them
gain insights and deliver the best customer experience possible,"
said Raj Manocha, Senior Vice President of AskingCanadians. "We're
excited to share this award with Corby and look forward to
continuing to help them find innovative new ways to uncover
valuable customer insights to drive their business."
"We are delighted to receive a Confirmit ACE Award, and are
honoured by this testament to our customer-focused business
practices," says Corby CEO Patrick
O'Driscoll. "The Corby Panel is an invaluable tool used by
multiple teams for diverse projects, and it empowers us to keep our
finger on the pulse of Canadians. Our customers provide us with
crucial feedback that allows us to offer some of the most
innovative, successful, and unique products on the market
today."
"Corby Spirit and Wine Ltd., with the support of
AskingCanadians, has proven to be a true leader in customer
excellence. Its comprehensive program ensures that the Voice of the
Customer is not just part of the business process, but built into
the fabric of the company to improve business results and drive
change," said Henning Hansen,
President and CEO of Confirmit. "We are proud that Corby and
AskingCanadians work with Confirmit for its customer experience
initiatives."
About the Confirmit ACE Awards
The ACE (Achievement in Customer Excellence) Awards program was
established in 2005 to recognize outstanding achievement in
customer experience. Receiving a Confirmit ACE Award is a distinct
honor that demonstrates both rigorous application of customer
feedback processes and outstanding performance as measured by those
processes. All Confirmit customers are eligible for Confirmit ACE
Awards for their company, business units, or segments of a
business. To be eligible for a 2015 Confirmit ACE Award, your
organization must have conducted one or more customer satisfaction
surveys between January 1 and December 31,
2014.
About AskingCanadians
AskingCanadians, a Delvinia
company, is an online data collection firm with access to a
research community of 600,000 Canadians who have opted-in to
participate in online surveys that significantly influence today's
leading brands. Established in 2005, we own and manage the
AskingCanadians online research community and its French
counterpart Qu'en pensez vous. AskingCanadians is dedicated to
enabling market researchers to quickly gather and deliver high
quality information from Canadian consumers. AskingCanadians and
Qu'en pensez vous are built through incentive partnerships with
Aeroplan, Hudson's Bay Rewards, Walmart and PETRO-POINTS. The
result is an average response rate that eclipses the industry. For
more information, please visit
corporate.askingcanadians.com.
About Corby Spirit and Wine Limited
Corby Spirit and
Wine Limited is a leading Canadian marketer of spirits and imported
wines. Corby's portfolio of owned-brands includes some of the most
renowned brands in Canada,
including J.P. Wiser's® Canadian
whisky, Lamb's® rum, Polar Ice® vodka and McGuinness® liqueurs.
Through its affiliation with Pernod Ricard S.A., Corby also
represents leading international brands such as ABSOLUT® vodka,
Chivas Regal®, The Glenlivet® and Ballantine's® Scotch whiskies,
Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa®
liqueur, Mumm® champagne, and Jacob's Creek®, Wyndham Estate®,
Stoneleigh®, Campo Viejo®, Graffigna®, and Kenwood® wines.
About Confirmit
Confirmit is the world's leading SaaS
vendor for multichannel Voice of the Customer, Employee Feedback,
and Market Research solutions. The company has offices in
Oslo (headquarters), Chengdu, Cologne, Grimstad, London, Moscow, New
York, San Francisco,
Vancouver, and Yaroslavl.
Confirmit's software is also distributed through partner resellers
in Madrid, Milan, Salvador, Sydney, and Tokyo. Confirmit powers Global 5000 companies
and Market Research agencies worldwide with a wide range of
software products for feedback / data collection, panel management,
data processing, analysis, and reporting. Customers include Aurora,
British Airways, Cross-Tab, Dow Chemical, GfK, GlaxoSmithKline, GMO
Research, JTN Research, Keep Factor, Morehead Associates, Nielsen,
Research Now, Swisscom, and The Wellcome Trust. Visit
www.confirmit.com for more information.
SOURCE Corby Spirit and Wine Communications