Ontario Ministry of Transportation recognizes Corby for its
New Year's Eve "Don't Pay the Price"
partnership with the TTC
TORONTO,
June 11, 2014 /CNW/ - The Ontario
Ministry of Transportation has recognized Corby Spirit and Wine as
the recipient of its 2013 Road Safety Achievement Award in
the category of Corporate Leadership at a ceremony on Tuesday
night. Corby received this award for its "Don't Pay the Price"
New Year's Eve partnership with
the TTC (Toronto Transit Commission) to raise awareness about
drinking and driving.
In the 3-year agreement signed in June
2013, Corby committed to sponsoring the transit fare for all
TTC bus, streetcar, and subway service throughout the City of Toronto on New
Year's Eve. This first-of-its-kind initiative offers
everyone in the GTA a way to get home safely on one of the most
celebrated nights of the year. The campaign entitled "Don't Pay the
Price" refers to both paying the price of transit fare,
and the price of driving under the influence.
The Road Safety Achievement Awards were established over sixteen
years ago by the Ministry of Transportation to recognize the
outstanding contributions of individuals, groups and organizations
who work to improve the safety of Ontario's roads.
"I am truly honoured to accept this award on behalf of everyone
here at Corby," said CEO Patrick
O'Driscoll. "Responsible consumption is at the core of our
values, and it is fantastic to be recognized for our commitment and
efforts. I'm proud to support a cause that has a positive impact on
the safety of our roads, and I sincerely hope that the message
behind this initiative continues to resonate year-round."
"On behalf of the TTC's 1.7 million daily riders, thank you
Corby Spirit and Wine for your generosity and leadership in
allowing Torontonians to ride the TTC for free on New Year's Eve, knowing we will get them home
safely," said TTC CEO Andy
Byford.
Corby's partnership with the TTC was announced on its third
annual Responsib'All Day: a day of action founded by its majority
shareholder Pernod Ricard S.A. - and recognized by all of its
19,000 employees around the world. The Group stops business for the
day; instead participating in a multitude of local initiatives and
events which allow employees to talk directly with customers,
distributors, and consumers about the 5 commitments made in 2012 by
Pernod Ricard and 13 other signatories in the wine, spirits and
beer industry.
Corby's New Year's Eve transit
sponsorship project has also received international recognition
internally within the Pernod Ricard Group - winning a Premier Award
in the category of CSR Best Practices worldwide.
"Raising awareness about drinking and driving is one of the key
facets of Corby's commitment to responsible consumption," said
Amandine Robin, Director of
Communications, PR and CSR. "We're proud to show our dedication to
this issue by taking action to help keep Torontonians safe."
About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and
distributor of spirits and imported wines. Corby's portfolio of
owned-brands includes some of the most renowned brands in
Canada, including Wiser's®, Lot
40®, and Pike Creek® Canadian whiskies as well as Lamb's® rum,
Polar Ice® vodka and McGuinness® and Criollo® liqueurs. Through its
affiliation with Pernod Ricard S.A., a global leader in the spirits
and wine industry, Corby also represents leading international
brands such as ABSOLUT® vodka, Chivas Regal®, The Glenlivet® and
Ballantine's® Scotch whiskies, Jameson® Irish whiskey, Beefeater®
gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob's
Creek®, Wyndham Estate®, Stoneleigh®, Campo Viejo® and Graffigna®
wines. Corby was named one of the 50 Best Workplaces in
Canada by The Great Place to Work®
Institute Canada for the last three years in a row. Corby is a
publicly traded company based in Toronto,
Ontario, and listed on the Toronto Stock Exchange under the
trading symbols CSW.A and CSW.B. For further information, please
visit our website or follow us on LinkedIn.
SOURCE Corby Spirit and Wine Communications