Blackline Safety Appoints Peter Attalla as Vice President, International Sales
May 04 2023 - 9:17AM
Business Wire
Attalla’s background in safety and operations excellence to
support global expansion amid increasing customer demand
Blackline Safety Corp. (TSX: BLN), a global leader in connected
safety technology, today announced Peter Attalla has been appointed
to the position of Vice President, International Sales effective
immediately.
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Attalla is a seasoned leader, transforming safety culture and
operational efficiencies for industrial companies across many
sectors, including telecommunications, energy and chemicals, where
he had hands-on experience with Blackline Safety products.
Prior to joining Blackline Safety, Attalla spent over 15 years
in progressively senior roles at Husky Energy focused on safety,
growth and operational management, and as a Safety and Operational
Consultant for Dupont Sustainable Solutions.
Attalla will now oversee the continued rapid growth and
expansion of Blackline Safety’s presence in its Rest of World
geography, which includes regions outside North America and Europe.
Fueled by customer demand, in the last year Blackline has grown
significantly in these regions, including hiring local sales
personnel, establishing distributor partnerships, and opening an
office in Dubai, UAE to better serve global customers.
“I am thrilled by this new opportunity to partner with
distributors and clients to ensure workers get home safely at the
end of their day. I look forward to continuing to grow our
international market share with Blackline’s innovative safety
wearables, area gas monitors, and cloud-connected solutions,” said
Attalla.
“Peter’s passion for promoting and implementing safety culture
is a natural fit with Blackline Safety’s goal to keep people safe
globally no matter what hazards they face at work,” said Sean
Stinson, President and Chief Growth Officer. “We see significant
growth potential in our Rest of World geography, and Peter’s
previous client-side experience with Blackline’s products and
services will allow him to seamlessly transition into this role.
His leadership and experience will ensure Blackline continues to
drive operations excellence as we shape the future of industrial
work around the world.”
Attalla takes over the position from Neil Campbell, Director,
International Sales & Marketing, who is transitioning to the
role of Advisor, Global Sales. Neil came to Blackline Safety in
2007 with 20 years of experience in international gas detection.
During his tenure as Director, he established a strong presence for
Blackline through distribution across the Middle East, Australia,
New Zealand and Asia.
“We are incredibly grateful to Neil for his many years of
service at Blackline,” said Stinson. “He has been instrumental in
bringing Blackline’s revolutionary connected safety solutions to
the international market, and we are looking forward to working
with him in his new role.”
About Blackline Safety: Blackline Safety is a technology
leader driving innovation in the industrial workforce through IoT
(Internet of Things). With connected safety devices and predictive
analytics, Blackline enables companies to drive towards zero safety
incidents and improved operational performance. Blackline provides
wearable devices, personal and area gas monitoring, cloud-connected
software and data analytics to meet demanding safety challenges and
enhance overall productivity for organizations with coverage in
more than 100 countries. Armed with cellular and satellite
connectivity, Blackline provides a lifeline to tens of thousands of
people, having reported over 200 billion data-points and initiated
over seven million emergency alerts. For more information, visit
BlacklineSafety.com and connect with us on Facebook, Twitter,
LinkedIn and Instagram.
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MEDIA Blackline Safety Christine Gillies, CPMO
cgillies@blacklinesafety.com +1 403-629-9434
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