– Entries showcasing and celebrating diversity,
and shining a light on this year's focus of LGBTQ+ communities, can
enter to win $1 million of media
inventory –
TORONTO,
May 19, 2022 /CNW/ - The
2022 IDEA (Inclusivity, Diversity and Equity in Advertising)
competition from Institute of Canadian Agencies (ICA), in
partnership with Bell Media, is calling on brands and agencies to
enter for the chance to win $1
million worth of media inventory on Bell Media platforms. In
the second year of the competition, national and international
brands and their agencies are invited to submit ground-breaking
work that celebrates diversity through advertising. This year's
entries must shine a spotlight on the lived realities of
Canada's LGBTQ+ communities.
"As a member of the LGBTQ+ community, I am excited to see what
Canada's greatest creative minds
can do to help us all feel truly seen in advertising," said
Scott Knox, President & CEO of
the ICA, and Founder of PrideAM. "All too often LGBTQ+ people are
seen as an accessory to the story, sometimes the comic punchline or
best friend. I'm looking for work that showcases the fullness of
our lived realities and the intersectionality of our
experiences."
"Bell Media is a long-standing ally of the LGBTQ+ community, and
this year's focus could not be more aligned with our company's
values," said Brandon Moonrei, Director, DSP Partnerships &
Client Strategy, Bell Media. "After seeing the amazingly diverse
and inclusive talent of Canadian brands and advertisers in last
year's competition, we are excited to see and showcase the stories
that this year's entries will bring."
Creators of the winning entry will have access to the full range
of Bell Media's platforms - TV, radio, out-of-home, and digital –
to execute their $1 million campaign
in 2022 and 2023. Submissions are now open and close on
Friday, July 29th.
Last year's competition focused on Indigenous communities, with
Sid Lee Agency winning the competition for its work on
Indigenous-owned cosmetics brand Cheekbone Beauty. Its Right The
Story campaign leveraged all of Bell Media's platforms and
assets.
The IDEA competition builds on the broader IDEA initiative,
launched in 2017 by the ICA, to promote inclusivity, diversity, and
equity in advertising. An early supporter of the program, Bell
Media participated in ICA's IDEA Summit at TIFF in 2018 with the
theme "How Diversity of Thought Leads to Powerful
Storytelling."
Brands and their agencies can enter the IDEA competition at this
link.
About the Institute of Canadian Agencies (ICA)
Since 1905, ICA has been the recognized, not-for-profit
association for Canadian advertising, marketing, media, and public
relations agencies. ICA's mission is to Amplify, Protect and
Transform the agency sector through advocacy, awards, community,
consultancy, insight, networking, research and training. ICA
membership and board of directors represent some of the most
recognized and influential businesses in our industry, both in
Canada and internationally. Learn
more at www.theica.ca
About Bell Media
Bell Media is Canada's leading
content creation company with premier assets in television, radio,
digital and out-of-home media, including 35 television stations
that are part of the CTV and Noovo networks; 27 specialty channels,
including sports leaders TSN and RDS; streaming services Crave, TSN
Direct and RDS Direct; the iHeartRadio Canada brand encompassing
215 music channels, including 109 radio stations in 58 Canadian
markets; and the Astral out-of-home advertising network. Bell Media
is also a partner in Pinewood Toronto Studios, Montréal's Grande
Studios, Just for Laughs and Dome Productions, one of North America's leading production facilities
providers. Bell Media is part of BCE Inc. (TSX, NYSE: BCE),
Canada's largest communications
company. Learn more at BellMedia.ca.
SOURCE Bell Media