VANCOUVER, BC, March 9, 2022 /CNW/ - BBTV Holdings Inc.
(TSX: BBTV) (OTCQX: BBTVF) (Frankfurt: 64V) ("BBTV" or the "Company"), the
leading creator monetization company with a mission to help
creators become more successful, has engaged former
Lionsgate executive, Thomas Hughes as a strategic
consultant for its Content Management division, a key pillar
of the Company's Plus Solutions.
"Content Management is a core value for many of our partnerships
with the world's most recognizable enterprise brands, from The NBA
to Sony Pictures and Paramount," comments Lewis Ball, Chief
Strategy Officer, BBTV. "Thomas brings invaluable expertise to
BBTV as we continue to expand on our industry leadership,
leveraging deep relationships as well as a unique understanding of
our space given his extensive tenure in media companies and Content
Management companies."
Thomas most recently served as President of Vobile after nearly
9 years at Lionsgate, where he was Executive Vice President of
Worldwide Digital Distribution. During Hughes' tenure at Lionsgate
he held a multifaceted position, which included leading
negotiations surrounding all of Lionsgate's distribution agreements
with key digital partners like Apple, Amazon and Vudu, as well as
MVPD partners like Comcast, DirecTV, Charter, and Dish, among
others. Prior to joining Lionsgate he served as Vice President of
Worldwide Digital at MGM, preceded by leading a digital sales team
as Scripps. Hughes has over 30 years of diversified media
experience including distribution, sales, marketing, production and
operations, with a major focus on innovating new business models
for content creation, windowing and distribution in the digital
marketplace.
"BBTV pioneered the model that transformed how major media
companies view fan uploaded content on digital platforms like
YouTube and Facebook," comments Thomas
Hughes. "In a digital world which moves at a dizzying pace,
BBTV has consistently plowed new ground in the creator economy over
the past 17 years. That's a testament to the value and depth of the
Company's products and solutions, and I'm thrilled to work
alongside BBTV's outstanding team to further build on the
momentum they've generated in their Content Management
division."
Leveraging his extensive experience working within and in
collaboration with prominent media companies and platforms, Thomas
will work with BBTV to enable new global partnerships and enhance
the company's strategic positioning across its Plus Solutions.
Content Management continues to be a key pillar of BBTV's Plus
Solutions, where the Company has long-standing relationships with
recognizable names like The NBA, Sony Pictures, Paramount,
Univision and PBS. In 2021, the company announced several updates
within its Content Management division, including the launch of
rights management solutions for live events, the signing of a top 3
major US news network and cable channel, as well as a partnership
with 3BLACKDOT to provide Content Management solutions for
prominent creators.
For more information visit www.bbtv.com.
About BBTV
BBTV is a global media and technology
company headquartered in Vancouver,
Canada. The Company's mission is to help content creators
become more successful. With creators ranging from individuals to
global media brands, BBTV provides comprehensive, end-to-end
Solutions to increase viewership and drive revenue powered by its
innovative technology, while allowing creators to focus on their
core competency – content creation. In January 2021, BBTV had the second most unique
monthly viewers among digital platforms with more than 600 million
globally, who consumed more than 50 billion minutes of video
content, the most among media companies [1]. (www.bbtv.com)
[1] Calculations and classifications made by BBTV based on data
from Comscore's "Top 12 Countries = January
2021 comScore Video Metrix Media Trend – Multi-Platform –
Top 100 Video Properties Report"; Top 12 countries represent ~50%
of world's digital population.
Forward-Looking Statements
This press release
contains "forward–looking information" and "forward-looking
statements" within the meaning of applicable securities laws
(collectively, "forward-looking information") which reflects the
Company's current expectations regarding future events, including
that Mr. Hughes will continue to expand on our industry leadership;
further build on the momentum the Company has generated in its
Content Management division; and Mr. Hughes' Company objectives
to enable new global partnerships and enhance the company's
strategic positioning across its Plus Solutions. Forward-looking
information is necessarily based on a number of estimates and
assumptions that we considered appropriate and reasonable as of the
date such information is given, including but not limited to our
assumption that Mr. Hughes will be successful in growing the
Company's content management business and realizing his objectives,
that the Company's content creator base will continue to grow; and
our assumptions regarding continued positive changes and trends in
our industry or the global economy, and the performance of our
services and technology. Forward-looking information is subject to
known and unknown risks, uncertainties, and other factors, many of
which are beyond the Company's control, that may cause actual
results, performance or achievements to be materially different
from those expressed or implied by such forward-looking
information, including but not limited to the risk that our
assumptions on which our forward-looking information is based may
not be accurate, we may fail to grow our content management
business, or otherwise realize the objectives set out in this
press release above, and our reliance on our relationship with one
digital media platform. See also the factors discussed under
"Risk Factors" in the final prospectus of the Company dated
October 22, 2020 filed on sedar at
www.sedar.com and in our other filings with the Canadian securities
regulatory authorities at www.sedar.com. The Company does not
undertake any obligation to update such forward–looking
information, whether as a result of new information, future events
or otherwise, except as expressly required by applicable
law.
For further information please contact:
Media
Relations: PR@bbtv.com
Investor Relations: IR@bbtv.com
BBTV-C
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SOURCE BBTV Holdings Inc.