MONTREAL, Feb. 13, 2018 /CNW Telbec/ - Aimia Inc. (TSX:
AIM), a data-driven marketing and loyalty analytics company, and
Home Hardware, Canada's largest
independent home improvement retailer, announced that Home Hardware
has renewed its strategic partnership with Aeroplan, Canada's premier coalition loyalty program.
The extended partnership will enable the retailer to continue
building rewarding relationships with Aeroplan's five million
active members, who will continue to earn Aeroplan Miles for their
purchases at close to 1,100 Home Hardware, Home Building Centre,
Home Hardware Building Centre, and Home Furniture stores across
Canada.
Since joining the program in 2007, Home Hardware has seen
increased value in total spend by Aeroplan members, as well as
increased basket size and frequency. By extending this partnership,
Home Hardware will further leverage Aeroplan's advanced data
analytics insights and capabilities to enhance long-term customer
engagement and value for Home Hardware dealers and online at
Homehardware.ca.
"Home Hardware's focus on providing unique customer experiences
that are relevant to local market needs has been the backbone of
its nationwide success," said Jennifer
Jones, Vice President of Retail, Travel, and Strategic
Development. "Its customer-focused approach, combined with
Aeroplan's loyalty expertise and high-value active member base, has
enabled the retailer to offer further value to existing customers
and incentivize a new customer base. Home Hardware understands that
building and maintaining intimate one-to-one relationships with
customers is an evolving effort. We're thrilled to continue working
closely together to engage Aeroplan members, enhance their
experiences with Home Hardware and drive growth in our partner's
business."
According to Q4 2016 data from Vividata1, adult
Aeroplan members spent 23 per cent more on home improvements on
their principal residence in the previous two years when compared
to adult Canadians. According to a 2017 study by CIBC2,
almost half (48 per cent) of Canadian homeowners are planning on
making some renovations to their homes – up from 37 per cent in
2016. On average, they plan to spend C$11,800 on these renovations. As the home
improvement category in Canada
continues to grow, this partnership capitalizes on that trend by
ensuring that Home Hardware remains as a top-of-mind retailer for
Aeroplan members, increases efficacy of its member-targeted
communications through advanced analytics insights, and continues
to enable its customers to earn and redeem Aeroplan Miles for their
spending.
"Working with Aeroplan has been a great experience, and we've
seen a strong impact on the business," said Rick McNabb, Vice President, Marketing and
Sales, Home Hardware. "Through the market differentiation that our
Aeroplan partnership offers along with the unique customer insight
and the power of Aeroplan's coalition, we continue to deliver
enhanced value to our customers and dealers. We look forward
to more innovation with Aeroplan as the retail landscape continues
to evolve."
About Aimia
Aimia Inc.'s (TSX: AIM) data-driven marketing and loyalty
analytics provides clients with the customer insights they need to
make smarter business decisions and build relevant, rewarding and
long-term one-to-one relationships, evolving the value exchange to
the mutual benefit of both our clients and consumers.
Aimia partners with groups of companies and individual companies
to help generate, collect and analyze customer data and build
actionable insights.
Our businesses include Aeroplan in Canada and Air Miles Middle East. The
provision of loyalty strategy, program development, implementation
and management services for other clients are underpinned by
leading products and technology platforms such as the Aimia Loyalty
Platform – Enterprise and Aimia Loyalty Platform – SaaS, and
through our analytics and insights business, including Intelligent
Shopper Solutions. In other markets, we own stakes in loyalty
programs, such as Club Premier in Mexico and Think Big, a partnership with Air
Asia and Tune Group. Our clients are diverse, and we have
industry-leading expertise in the fast-moving consumer goods,
retail, financial services, and travel and airline industries
globally to deliver against their unique needs.
For more information about Aimia, visit www.aimia.com.
About Home Hardware Stores Limited
Home Hardware Stores Limited is Canada's largest Dealer-owned hardware,
lumber, building materials, and furniture home improvement retailer
with close to 1,100 stores under the Home Hardware, Home Building
Centre, Home Hardware Building Centre and Home Furniture banners
with annual retail sales of over $6
billion. Founded in 1964 in rural St. Jacobs, Ontario, Home Hardware remains
100% Canadian owned and operated. Through the Home Hardware
network, Dealer-Owners have access to 100,000 quality, brand name
and private label products, a state-of-the-art distribution system
and extensive marketing and training programs. Offering a mix of
tradition and innovation, Home Hardware Stores Limited has received
designation as one of Canada's
Best Brands and Best Managed Companies and is committed to helping
Canadians with all of their project needs. More information about
the company is available at homehardware.ca.
Reference
1 Vividata (2017). Consumer spend on home
improvements, Q4 2016. Retrieved from https://vividata.ca.
2 CIBC (2017, May 30).
More Canadian homeowners will renovate this year, but spend less
to spruce up their space: CIBC poll [Press release]. Retrieved
from
http://www.newswire.ca/news-releases/more-canadian-homeowners-will-renovate-this-year-but-spend-less-to-spruce-up-their-space-cibc-poll-625248994.html.
SOURCE AIMIA