Adds 1.7 million new loyalty members in first three
months
MONTREAL, Aug. 11, 2016 /CNW Telbec/ - Nordstrom Inc.
(NYSE: JWN), a leading fashion specialty retailer, has partnered
with Aimia Inc. (TSX: AIM), a data-driven marketing and loyalty
analytics company, to enhance the Nordstrom Rewards loyalty
program.
The expanded Nordstrom Rewards launched in Nordstrom stores in
the U.S., Canada, and Puerto Rico, and on Nordstrom.com in
May 2016. In the first three months,
Nordstrom has enrolled approximately 1.7 million new members.
Nordstrom worked closely with Aimia to redesign Nordstrom
Rewards to become a more inclusive program that allows customers to
earn points regardless of how they choose to pay for their
purchases. Customers can now enrol by simply providing their name,
mobile phone number and email address.
"We heard from our customers that they wanted a more
personalized and flexible Nordstrom loyalty program," said
Chris Holloway, vice-president of
loyalty, Nordstrom. "We were pleased to collaborate with Aimia to
deliver on that through our expanded Nordstrom Rewards
program."
"When companies listen to their customers' feedback, understand
their values, and focus on customer experiences, they can see a
positive impact on their business," said Gerard Whelan, president of Global Loyalty
Solutions, Americas, Aimia. "By giving its customers what they
want, Nordstrom has effectively improved customer relationships and
paved the way for greater brand loyalty and great service."
Leveraging the Aimia Loyalty Platform (ALP), which incorporates
Aimia's global loyalty expertise along with its comprehensive
technology suite, Nordstrom can manage the program with easy-to-use
tools and track customer interactions with a single, real-time
view. By collecting transaction and interaction data and providing
real-time reporting, ALP allows Nordstrom to better understand its
customers' needs and respond at every touchpoint, from desktop and
laptop to mobile device to in-store, all in an integrated
fashion.
About Aimia
Aimia Inc. (TSX:AIM) is a data-driven marketing and loyalty
analytics company. We provide our clients with the customer
insights they need to make smarter business decisions and build
relevant, rewarding and long-term one-to-one relationships,
evolving the value exchange to the mutual benefit of both our
clients and consumers.
With about 3,200 employees across 17 countries, Aimia partners
with groups of companies (coalitions) and individual companies to
help generate, collect and analyze customer data and build
actionable insights.
We do this through our own coalition loyalty programs such as
Aeroplan in Canada, Nectar in the UK, and Air Miles Middle
East, and through provision of loyalty strategy, program
development, implementation and management services underpinned by
leading products and technology platforms such as the Aimia Loyalty
Platform and Smart Button, and through our analytics and insights
business, including Intelligent Shopper Solutions. In other
markets, we own stakes in loyalty programs, such as Club Premier
in Mexico and Think Big, a partnership with Air Asia and Tune
Group. Our clients are diverse, and we have industry-leading
expertise in the fast-moving consumer goods, retail, financial
services, and travel and airline industries globally to deliver
against their unique needs.
For a full list of our partnerships and investments, and more
information about Aimia, visit www.aimia.com.
SOURCE AIMIA