The Scotts Miracle-Gro Company and Keep America Beautiful Offer Students New Stewardship Education Program
March 20 2007 - 12:48PM
PR Newswire (US)
Organizations Announce Plans To Bring Environmental Education And
First Annual "National Class Outside Day" To America's Youth During
National Garden Month(R) MARYSVILLE, Ohio, March 20 /PRNewswire/ --
If today's school children are to become tomorrow's environmental
stewards, they need to spend more time outside learning and playing
than they do today. This is the premise behind "30 Days of Green,"
a new educational campaign by The Scotts Miracle-Gro Company and
Keep America Beautiful (KAB) that kicks off in classrooms
nationwide this April, National Garden Month(R). ScottsMiracle-Gro
and KAB have enlisted the National Gardening Association, the
originators of National Garden Month, as well as Scholastic, the
global children's publishing, education and media company, to
create and distribute 30 Days of Green calendars to 81,000 4th -
6th grade classrooms. The calendars offer daily insights about
green spaces and their environmental benefits, encouraging students
to learn about nature and the environment through outdoor
observation and experience. Anyone can participate by downloading
the calendars through a Web site co-hosted by ScottsMiracle-Gro and
the National Gardening Association at http://www.scotts.com/ or
http://www.kidsgardening.org/. In addition to daily facts and
suggested activities during the 30 Days of Green campaign,
ScottsMiracle-Gro and KAB created the first annual "National Class
Outside Day." On Friday, April 20, teachers and students across the
country are asked to spend an hour of class time outside as a way
to actively develop an appreciation for the outdoors while
enhancing their existing curriculum of biology, language arts and
more through gardening and other outdoor activities. Participating
classes will also have the opportunity to nominate their school to
receive a Learning Garden provided by ScottsMiracle- Gro and KAB in
Spring 2008. "ScottsMiracle-Gro is proud of its continuing
partnership with Keep America Beautiful to promote environmental
stewardship at all ages," said Rich Martinez, chief environmental
officer for ScottsMiracle-Gro. "Through the 30 Days of Green events
like National Class Outside Day, we hope to instill the importance
of a healthy, green world in young people so that the generations
to come can enjoy the environmental benefits of green spaces."
Select 30 Days of Green activities include: -- April 6-7 - Green
spaces are areas such as parks and gardens that beautify
communities and encourage healthy, happy recreation. Collect
photos, drawings and other items that remind you of green spaces
you've enjoyed, then write a paragraph about why you enjoyed it. --
April 12 - School lunches produce 1.2 billion pounds of trash each
year. Bring a "litter-less" lunch and have a picnic outside. --
April 26 - Join KAB volunteers and clean-up thousands of acres of
parks and trails and participate in a KAB Great American
Cleanup(TM) event. The 30 Days of Green calendar is an expansion of
previous ScottsMiracle- Gro and KAB stewardship efforts. Over the
past two years, the organizations worked together with local
volunteers and officials to create green spaces in 10 cities
nationwide. These green spaces have contributed to the physical and
mental health of the community and environment. About Scotts
Miracle-Gro With more than $2.7 billion in worldwide sales and more
than 6,000 associates, The Scotts Miracle-Gro Company, through its
wholly-owned subsidiary, The Scotts Company LLC, is the world's
largest marketer of branded consumer products for lawn and garden
care, with products for professional horticulture as well. The
Company's brands are the most recognized in the industry. In the
U.S., the Company's Scotts(R), Miracle-Gro(R) and Ortho(R) brands
are market leading in their categories, as is the consumer
Roundup(R) brand, which is marketed in North America and most of
Europe exclusively by Scotts and owned by Monsanto. The Company
also owns Smith & Hawken(R), a leading brand of garden-inspired
products that includes pottery, watering equipment, gardening
tools, outdoor furniture and live goods. Additionally, the Company
owns Morning Song(R), the leading brand in the wild bird food
category. In Europe, Scotts' brands include Weedol(R),
Pathclear(R), Evergreen(R), Levington(R), Miracle-Gro(R), KB(R),
Fertiligene(R) and Substral(R). For additional information, visit
us at http://www.scotts.com/. About Keep America Beautiful, Inc.
Keep America Beautiful, Inc., established in 1953, is the nation's
largest volunteer-based community action and education
organization. This national nonprofit forms public-private
partnerships and programs that engage individuals to take greater
responsibility for improving their community's environment. The
Great American Cleanup(TM) is the organization's signature program
that mobilizes millions of volunteers to improve their communities
through hands-on participation. For more information, visit
http://www.kab.org/. DATASOURCE: Scotts Miracle-Gro Company
CONTACT: Su Lok, +1- 937-578-5169, ; or Ashley Stockett,
+1-312-297-7407, , both for Scotts Miracle-Gro Company Web site:
http://www.scotts.com/ http://www.kidsgardening.org/
http://www.kab.org/
Copyright