Aéroports de Paris and JCDecaux Plan a Joint Venture to Leverage and Commercialise Advertising Space in Parisian Airports
December 28 2010 - 2:15AM
Business Wire
Regulatory News:
Aéroports de Paris (Paris:ADP) (Pink Sheets:AEOPF) has retained
JCDecaux with a view to creating a future joint venture primarily
to leverage and commercialise advertising space and secondly to
operate a televisual medium focusing on passenger/airport relations
at the Paris-Charles de Gaulle, Paris-Orly and Paris-Le Bourget
airports.
This new entity, which is to start its activities on 1 July
2011, will be owned in equal parts by Aéroports de Paris and
JCDecaux and will operate for a period of nine and a half years.
The plans to establish the company will be submitted in advance to
the European competition authorities.
Pierre Graff, Chairman and Chief Executive Officer of
Aéroports de Paris, said:
“Through this partnership, we want to give a new look to our
airports, focused specifically on improving the quality of service
and innovation, by means of new, fewer but more modern advertising
media and with a richer and more diverse event services offering.
This project marks a new era between Aéroports de Paris and
JCDecaux, which have been working together for almost ten years,
and symbolises a common desire to improve our passengers’
experience, while leveraging as far as possible the potential
visibility our airports offer advertisers and optimising the
financial benefits generated by advertising within our
airports.”
Jean-Charles Decaux, Chairman of the Executive Board and
co-Chief Executive Officer of JCDecaux, commented:
“We are very happy and proud of the renewed confidence of
Aéroports de Paris. We are delighted to have the opportunity to
deepen and enrich our partnership by means of a joint company where
we can put into practice our combined know-how and expertise to
achieve our goal of completely redefining our advertising space
with a forward-looking orientation and a focus on new technologies.
We will strive to offer new communication solutions to advertisers
and an original airport experience to passengers. Finally, this
remarkable success will confirm JCDecaux’s position as the world’s
number one in airport advertising”.
Aéroports de Paris builds, develops and manages airport
platforms including Paris-Charles de Gaulle, Paris-Orly and
Paris-Le Bourget. Welcoming 83 million passengers in 2009,
Aéroports de Paris is Europe's second-largest airport group in
terms of passenger traffic and first for cargo and mail. With an
exceptional geographical location and a major catchment area, the
Group is pursuing its strategy of adapting and modernising its
terminal facilities and upgrading its quality of services, and also
intends to develop its retail and real estate business. In 2009,
the Group’s revenues totalled €2,633 million and net income was
€270 million.
JCDecaux is the number one in external communication in
Europe and Asia Pacific and the number two worldwide. The Group is
also the global number one in airport advertising, with a presence
at the large international airport platforms: Paris, London,
Frankfurt, New York, Los Angeles, Dallas, Hong Kong, Shanghai,
Beijing and Singapore.
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