NEW YORK, April 14, 2021 /PRNewswire/ -- Yext, Inc.
(NYSE: YEXT), the Answers Search Company, today announced the
general availability of its Spring '21 Release, one of the most
significant platform updates in the company's history, highlighted
by the "Orion" search algorithm update. With innovative features
like extractive QA, a website crawler, data connectors, and
developer tools for Answers, businesses and organizations can
deliver even better and more diverse search experiences to their
customers.
"Today, advancements in natural language processing mean that
businesses have far better and more powerful options than outdated
keyword search, which is stuck in the late '90s," said Marc Ferrentino, Chief Strategy Officer of Yext.
"Yext's modern, answers-led search platform, enhanced by our
innovative Spring Release features, is making it easier than ever
for businesses to bring their search experiences with them into the
21st century and deliver the direct answers that their customers
expect."
Yext's Spring '21 Release includes the following features, which
are available for general access:
- Document Search powered by Extractive Question Answering
(QA): Unlike traditional keyword search, Yext's platform
leverages multiple advanced NLP algorithms to deliver a modern,
exceptional search experience drawing from structured and
semi-structured data. Its latest addition, extractive QA, adds a
powerful dimension to the platform by answering complex questions
against unstructured, long-form documents. When someone asks a
specific question, whether it's the difference between a 401(k) and
a Roth IRA on a bank's website or how to assemble a product on a
retailer's site, extractive QA looks at the unstructured data from
a business's webpages, blog posts, help articles, and product
manuals in their unique knowledge graph (a brain-like database of
facts) to find the most relevant word, sentence, or paragraph, and
then delivers a direct answer in the form of a rich snippet at the
top of the results page.
- Data Connectors, Including Website Crawler: It can be a
challenge for brands to centralize the data they need to populate
their knowledge graphs — whether it's support articles, product
information, professional records, or another source — to answer
their customers' complex questions. Yext's new data connectors
streamline this process by offering a low-code, point-and-click way
to add data sources and transform them into structured facts. This
includes a website crawler that can scan a business's website and
extract data to be loaded into their knowledge graph.
- Developer Tools: Developers now have everything they
need to interact with the Yext platform and build custom solutions
on their own. Users can manage their account configuration without
logging into the Yext platform using the new Yext Command Line
Interface (CLI), and build a completely custom Answers front end
with two new Answers SDKs and
a direct Answers API.
- Authenticated Use Cases: To meet strong demand for
search experiences that live behind a firewall, Yext has introduced
new security measures that allow businesses to deploy Answers for
authenticated, employee-facing use cases, from company intranet
search for employees to support search for agents. Yext's new
security page outlines all of the details of the company's related
best practices, certifications, and protocols.
Read about these features and more in Yext's Spring '21 Release
Notes.
About Yext
The ultimate source for official answers
about a business online should be the business itself. However,
when consumers ask questions on company websites, too often they
are left in the dark with wrong answers. Yext (NYSE: YEXT), the
Search Experience Cloud, solves this problem by organizing a
business's facts so it can provide official answers to consumer
questions — wherever people search. Starting with the company
website, then extending across search engines and voice assistants,
businesses around the world, like T-Mobile, Jaguar Land Rover, BBVA
USA, and Kiehl's — as well as
organizations like the U.S. State Department and World Health
Organization — trust Yext to radically improve the search
experience on their websites and across the entire search
ecosystem.
Yext's mission is to help businesses and organizations around
the world deliver official answers everywhere people search. Yext
has been named a Best Place to Work by Fortune and Great Place to
Work®, as well as a Best Workplace for Women. Yext is headquartered
in New York City with offices in
Amsterdam, Berlin, Chicago, Dallas, Geneva, London, Miami, Milan,
Paris, San Francisco, Shanghai, Tokyo, and the Washington, D.C. area.
CONTACT: Amanda Kontor,
pr@yext.com
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SOURCE Yext, Inc.